The Barter Company | Business to Business Barter Network

February has long been known as the month of love and this year was no exception – Valentine’s Day 2018 was projected to have had nearly $20 billion dollars in spending. With all the thoughts of “love” in the air, are you showing your customers enough attention? Do they know how important they are to your business? An excellent way to show some love is through a customer rewards program. This can be as simple or as extravagant as it needs to be to fit your organization’s needs.

Here are a few ideas to love:

Target your best customers and make sure they not only know about the program but want to participate. If rewarded properly, these noteworthy customers will spread the word about how great your company is. Create a customer rewards program that is straightforward and achievable.

Make it easy to use. An uncomplicated program is a must for customers as well as you and your staff. If it takes up a lot of time internally, it won’t be worth the effort. If your customers are tech savvy, maybe an app will work. Or, a simple punch card might be perfect. Know your customers and tailor it to their needs.

Have fun with it and be creative. Competitions can be fun for customers who know each other or interact on a regular basis. Just don’t get too carried away. You want to make sure your customers will use it and not be put off by too many rules or a lengthy process.

Offer desirable rewards that your customers will want to talk about and share what they received with their friends and family members -- your future customers. If potential customers hear about the “love” you show present customers, they may be more inclined to become a customer too. People are excited to receive free items even if they’re small but cool or trendy – it’s an acknowledgement that their business is important to you.

Whatever program you select, make sure it’s trackable so you know if customers are using it and if it’s reaching the objectives you set. This will help you show your love for your customers as well as let your customers love you back.

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