Originally published in Points North Magazine, Cobb Business Journal and The Brightside Newspaper. Click HERE to view story in Points North.

Helping Owners Navigate the Ups and Downs of Running a Business

All businesses have their ups and downs. It can be like a roller coaster. How can a business owner find the right path through all the twists and turns? One way is barter and a great example of how well barter can work is Six Flags Over Georgia & Six Flags White Water and their partnership with The Barter Company.

For more than 10 years, Six Flags Over Georgia & Six Flags White Water has worked together with The Barter Company to stretch their budget dollars further to do more for less.

Debbie McGraw, Director of Administration for the Atlanta area theme parks, describes how The Barter Company has helped. “Over the years, we’ve saved tens of thousands of dollars by using barter. We regularly use The Barter Company member businesses for transportation, employee gifts, printing,  banners and signs, and dining certificates. Instead of paying with cash, we pay in theme park tickets.”

People have exchanged goods and services for centuries through a simplistic barter system. Today, barter plays an important role in the payments industry with businesses incorporating it into their system along with cash, credit, virtual payments, and loyalty cards. “Alternative currencies are trending for business,” explains Ric Zampatti, The Barter Company CEO. “More and more businesses are taking another look at barter and how it can benefit their cash flow.”

Each year, Six Flags Over Georgia & Six Flags White Water relies on The Barter Company for items to trade that are vital to its business operations. McGraw continues: “If we need something new, I’ll ask my member service advisor. The staff at The Barter Company is very knowledgeable and always willing to assist with finding a vendor for a service we need. I highly recommend The Barter Company to any business owner looking to make their budget dollars go the extra mile.”

The Barter Company is a recognized leader in the barter industry with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle your transactions. TBC acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales and current barter dollar balance. For more information, please visit www.thebartercompany.com.