Many business owners stress over cash flow and finding new customers that can make managing a business feel like going to the dentist. However, this dentist, Dr. Clarence Kegler of Artistic Smiles, has a unique method to alleviate fears about dental work as well as business headaches.
Dr. Kegler manages his dentistry practice with less anxiety by being a member of The Barter Company, a 2,500-member network for businesses to exchange goods and services. For the past three years, he has traded dental services for advertising, printing, painting, contracting and promotional items. “I have to buy these items anyway to help run the practice,” said Dr. Kegler. “If I can get these services through barter, it’s an easy way to save cash … or use that cash in other ways to hire a new person, expand, and grow the business.”
People have exchanged goods and services for centuries through a simplistic barter system. Today, barter plays an important role in the payments industry with businesses incorporating it into their system along with cash, credit, virtual payments, and loyalty cards. “Alternative currencies are trending for business,” explains Ric Zampatti, The Barter Company CEO. “More and more businesses are taking another look at barter and how it can benefit their cash flow.”
Dr. Kegler’s practice, Artistic Smiles, is located in Suwannee and offers patients state-of-the-art dental procedures that leave patients looking and feeling great. During his nine years in practice, Dr. Kegler has tried other barter companies but wasn’t satisfied. “The Barter Company provides more services, travel options, and business locations. It’s much more extensive than other exchanges,” said Kegler. “Also, the client service at TBC is the best. If I need something, my barter coordinator will make it happen.”
Being a member of The Barter Company has also helped Dr. Kegler grow his practice. “Once a patient comes in through barter, they become a long-term patient. And, they usually bring in their family members and refer friends and neighbors who then become patients too,” explained Kegler. “Barter helps reduce the stress of running the practice and then I can focus more on my patients.” Less fear and anxiety about managing a business. Well, that’s something to smile about.