As Valentine’s Day approaches, people think about how to show others how much they care. In fact, Americans are expected to set a record for Valentine’s Day spending this year, according to an annual survey conducted by the National Retail Federation and Prosper Insights & Analytics. People plan to spend an average of $196.31 that day, an increase of 21% from last year. Total spending is expected to be $27.4 billion, up from 32% from 2019. That’s big money.

 

Of course, there are many ways to show appreciation, and not all of them cost money. Stevie Wonder croons about calling to express his love in the song “I Just Called to Say I Love You.” You may not want to call customers or employees to say, “I love you” specifically, so here are some other ways to show appreciation.

 

Handwritten Notes Pack a Positive Punch

In this digital age, sending a handwritten card expressing how you value someone can really stand out. In the note, share what you appreciate about the person and how they support you and your business. Check out this how-to guide for thank you notes from indeed.com.

 

Offer a Special Discount or Gift Card

Along with a handwritten note, provide a discount for your products or include a gift card for a service or event you believe the recipient would appreciate. Consider spa services, restaurant certificates and tickets to a play or sporting event.

 

Respond to Feedback

Customers and employees want to be heard, whether they are giving praise or criticism. Respond promptly to their feedback to show that you value them and their opinion. Acknowledge that you heard how an employee went above and beyond or how you will address issues or improve processes that have been brought to your attention.

 

Barter Can Help

Consider the possibilities barter offers. Explore the variety of services and products, including flowers, tickets to sporting events and other entertainment options, jewelry, restaurants, spa services, hotel packages and much more. Choose something that speaks to your customers or employees and shows them how much you care this Valentine’s Day and beyond!