Each year, companies set goals and strategies to reach customers, increase sales, and improve efficiencies. As you kick off the year, include a marketing check-up for your business. When did you last review the effectiveness of your marketing messages and channels? Are you taking advantage of search engine optimization strategies and tools? What do your customers think about your company? Here are four ways to evaluate your marketing strategy and tactics and answer these important questions:

1. Connect with Your Customers

The start of a new year presents a great time to connect with customers. Develop and send a short email survey to learn what they are focused on in 2021 and what changes they made in response to the challenges 2020 brought. Include a question about how your company served them last year. The responses you receive will offer valuable insight and may offer testimonials you can use in your marketing efforts.

2. Review Website from a Customer Perspective

Review your company’s website from the perspective of your customers, both current and potential. Does your content and graphics clearly identify the services and products you offer and the benefit they provide? Do you have strong client testimonials listed on the site? Is it easy for customers to contact you? Ask a customer or two to visit your site and share what strikes them about your company as a result. Of course, you can use barter to provide them with something in exchange for their help!

3. List Your Company on Google My Business

Help potential customers find you easily via Google searches. On Google My Business, you can set up a free profile of your business to connect with potential customers on Google Search and Maps.  For small businesses that conduct most of their business in Metro Atlanta, this is a critical component of your Atlanta Small Business Check-up.

4. Your Atlanta Small Business Check-up should also include an SEO Audit

Search Engines rely on many factors to rank a website. A comprehensive SEO Audit will provide a clear and actionable list of recommendations to help improve.  You want your website to come up on the first page of responses when people search topics related to what your organization offers. To help that happen, you need to regularly update your site with key words that attract search engines’ attention. A search engine optimization (SEO) audit will identify how well your site is doing that and what words you should include. Learn more via the SEO Simplified in 30 Minutes webinar offered by SCORE, a resource partner of the U.S. Small Business Administration.

As part of your Atlanta Small Business Check-up, explore the marketing services that The Barter Company member organizations offer and check out video testimonials to learn other ways our clients have used barter.