A popular exercise that business coaches use to help people and organizations set goals asks participants to answer the question: “What do you want people to remember about you when you leave the company or retire?” That question can be asked another way: “What legacy do you want to leave your customers and employees?” Since its founding in 1996, The Barter Company has helped thousands of clients achieve their goals. Along the way, it has supported many charitable organizations, creating a legacy of integrity, partnership, professionalism and community service along the way.


A Legacy Defined

The term “legacy” has several definitions. It most commonly refers to:

  • Money or property left to someone.
  • The history of things a person or organization accomplished.
  • A candidate being considered for membership in an organization who is given preferential status based on a family connection.


The Barter Company’s business goal is to help clients prosper and have the best, most beneficial experience in the barter industry. With more than 2,500 clients in the Southeast, they are a recognized leader that helps businesses get new customers, increase profits and save cash. Employees have been working toward this legacy since the company’s beginning.


Animals and People are Part of Our Legacy

In addition to helping clients achieve their goals, The Barter Company actively supports a variety of charitable causes and organizations. One of these is the Pediatric Brain Tumor Foundation-SE Region which works to eliminate the challenges of childhood brain tumors. The Barter Company employees help organize and promote an annual golf tournament to raise money for the foundation and assists it in bartering for items it needs to fulfill its mission. Now in its seventh year, the golf tournament has raised a total of more than $50,000.


“We are tremendously appreciative to receive support from The Barter Company’s golf tournament as well as barter for other items we need without having to spend cash,” said Pediatric Brain Tumor Foundation Southeast Regional Director Tammy Bates. “Every penny we receive in donations is vital to the work we do. Barter allows us to use the money we raise to directly help these kids and their families instead of for administrative expenses.”


In addition to helping the Pediatric Brain Tumor Foundation, employees at The Barter Company enjoy partnering with local animal shelters to spread awareness of how many pets need loving homes. Over the years, employees have volunteered their time at Atlanta Pet Rescue & Adoption and the company has participated in Take Your Dog to Work Day. In fact, employees love animals so much that they use pictures of their pets to represent them on the company’s website! They also adopted and care for two cats – Bobo and Roscoe – who live at the office.


After more than 20 years in business, employees at The Barter Company are proud to look back and see how the organization has provided services that have positively benefitted others and how they have served as community partners. What better way to be remembered than through years of service to others – and they look forward to continuing to build this legacy during the next 20 years.