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Alternative Currencies: How Does Barter Fit In?

Alternative currencies, specifically cryptocurrencies, have been in the news again – only this time it’s been reported that there might be a “crypto winter” as many of these digital currencies lose value. Bitcoin is still the most prominent of these cryptocurrencies with several more that have now entered into the market. These digital currencies are the latest form of an alternative currency which groups of people have used for years. As a quick review, an alternative currency is any type of currency that is accepted between the individuals or groups that are using it. Unlike a national currency that is controlled by a country, alternative currencies work outside a country’s regulations with their own set of rules.

Alternative currencies can range from the ultramodern cryptocurrencies to a very low-tech type of currency called Berk Shares. Berk Shares are used in the Berkshires region of Massachusetts and consist of paper and coin denominations issued at the local banks – all to support local businesses. This encourages the concept of “shopping locally” and those who use the currency know it is only accepted by this specific group.

A complementary currency is similar to an alternative currency as it is not legal tender and used only by those individuals within a closed group who also agree to its value. Complementary currencies are meant to work with a national currency to provide additional value. Frequent flier miles can be described as a complementary currency but are limited to travel with a specific airline and its travel partners.

From an historical perspective, barter is perhaps the “oldest” alternative currency since it most likely existed before currency was even created! Managed correctly, barter can provide exceptional benefits for business owners and individuals by helping them control and save their cash money by using an alternative currency. Like gold (or a government) supports their local currency, the users of a barter system back each other’s products and services thereby providing value. That’s why a barter network is only as good as the people and companies that participate in it. If you’re interested in learning more about barter, check out our website and this short video.

 

 

 

 

 

 

 

 

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The Future of Money Includes Barter

This month, the USA location of the global Money 20/20 event takes place with other such events occurring in China, Asia, and Europe later this year and next. At this event, industry experts and visionaries from across the world meet to talk about the future of money, learn about new technology, and witness innovations impacting the financial industry. Even Shaquille O’Neal will be there. Yes, very cool stuff.

Just as Bitcoin and Blockchain technologies have been the disruptive “money” focus for many years, the financial technology (FinTech) market continues to change and grow by leaps and bounds. The industry seeks to find new ways to make payments, collect money, and keep it safe. One of the “hot” topics now is digital economies which presents a world without cash. We’re already seeing this on a small scale as some restaurants turn to a cashless system only accepting credit and debit cards and payment systems like Apple Pay. And, Amazon already has “Go” stores without a checkout but rather uses technology to detect what you buy and automatically deducts the amount from your account. No more waiting in line!

So how does barter play a role in all this talk about money and FinTech? Since barter is not a new concept, it doesn’t usually capture the attention of the media or excite global business leaders. Not a lot of sizzle with barter. However, technology does play an important role in making business-to-business (B2B) barter more convenient and easy to use. A simple app can now direct you to the closest barter member, search products and services, and allow you to download a QR code for a special promotion.

More importantly, although barter keeps pace with technology, it’s not driven by it. Simple trading was around well before technology – like back in 1996 when The Barter Company started. Today, technology can enhance the barter experience, but it will never replace the solid network of like-minded business owners who make the trade exchange successful. It may not be considered glamorous or revolutionary but, in some form or fashion, barter will always be an option of how people can “pay” for some products and services.

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Why use cash to pay your bills? Use barter instead!

Imagine running your business and paying bills with trade instead of cash. Many businesses in your area are doing just that, including Sentinel Exteriors.
“I’m constantly looking for ways to connect with other business owners and find like-minded people to do business with,” explained Sentinel Exteriors Owner Preston Carter. “By joining The Barter Company’s trade network, I now have access to other highly regarded business people and can barter our services with them. We trade for advertising, employee rewards, and customer incentives. We also fill gaps in our schedule with new customers. The Barter Company makes life a lot easier for us!”
Sentinel Exteriors is a roofer you can trust. Their team is dedicated to making sure you have the roof you need without any high-pressure sales pitches. Roofs from Sen-tinel Exteriors will help protect your home for decades to come.
The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.
Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit www.thebartercompany.com or call 770-591-4343.

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We Paid the Bill with Dry Cleaning. That’s How Barter Works.

Imagine running your business and paying bills with trade instead of cash. Many businesses in your area are doing just that, including the Mr. Cleaners stores in Acworth and Kennesaw.

“We’ve been trading with The Barter Company for 20 years now,” said Rami Darwiche, owner of both Mr. Cleaners locations. “I couldn’t be happier!”

“Dry cleaning is a competitive business, so I need every advantage available. By working with The Barter Compa-ny, I not only gain new customers through trade but those customers tell their friends who then come in as cash customers. Word of mouth through barter has helped me reach more people and increase my sales. We trade for the maintenance services and supplies I need to run my stores and we’ve taken some nice vacations!”

Mr. Cleaners is a full-service dry cleaning and laundry op-eration that offers free home and office pick up and de-livery in their service area. With more than 28 years of experience, they can handle any type of dry cleaning needs.

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343.

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How Can Barter Add to Your Company’s Success? Two 20-Year Clients Share Their Stories

Back in the mid-1990s, the internet was just getting started and The Barter Company opened its doors to a handful of clients. More than 20 years later, there are still many of those clients actively using barter to grow and manage their businesses. Here’s how two of those clients leveraged barter as part of their company’s success.

O’Brien Productions provides full-service event planning and has produced over 10,000 events throughout the Southeast since 1988 and became one of the first clients of The Barter Company in 1997. Owner Janet O’Brien explained how barter helped them grow: “Using barter helped us get the word out about our company and gain new customers. We’ve been with The Barter Company almost since the beginning and now we feel like they’re family. Their team can find us what we need and constantly sends us new barter clients.”

Regency Fine Art & Frame has been a family-owned business for more than 40 years. They offer framed col-lectable art and custom framed and matted art, including sports, music, and celebrity memorabilia. Regency Art became a client of The Barter Company in 1996 and re-mains a huge fan of the trade exchange. “We offer a va-riety of art and related services,” said Owner Lester Her-bertson. “By being an active client of The Barter Compa-ny’s network, we have access to many more customers. We mostly trade for advertising which allows us to save that cash for other areas of the business. We couldn’t be happier!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343.

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We paid the invoice with a slice of pizza. That’s how barter works.

Imagine running your business and paying bills with trade instead of cash. Many businesses right here in Marietta are doing just that, including Johnny’s Pizza at the Marietta-Dallas Highway location.

Owner Mike Ford has been a client of The Barter Company for more than 11 years. He uses barter to maximize his cash flow and helps keep his restaurant running success-fully. “Barter helps us in sev-eral ways,” explained Ford. “It brings in new customers who wouldn’t normally come into the restaurant. We also use barter to pay for everyday operating expenses like repairs to the restaurant and advertising. That frees up our cash to pay for those other expenses. By using barter, I al-ways feel like I’m getting a discount and paying for it in a different way!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alterna-tive currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter ex-perience simple and smooth.

Ford said: “Their customer service is better than the other barter exchanges I’ve tried. The staff at The Barter Company makes it easy to do business with them. They’ll search around to help you find what you’re looking for. No one else does that!”

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit their website at www.thebartercompany.com or call  770-591-4343.

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We Paid The Invoice With Our Specialty Burger. That’s How Barter Works.

Barter is Smarter than you think…

Imagine running your business and paying bills with trade in-stead of cash. Many businesses right here in North Fulton are doing just that, including Houck’s Grille in Roswell.

I’ve been in the restaurant business for many years and during much of that time, I’ve used barter,” said Bill Houck, owner of Houck’s Grille. “Most recently, The Barter Company helped us with the opening of our newest restaurant. They provided a sprinkler system, window tinting, fire extinguishers, janitorial cleaning, exterminating service, and hood cleaning to make sure we hit our opening date looking great. The customer service at The Barter Company is fantastic! They’re aware of our needs and have great follow up. We couldn’t be happier!

Houcks-Mockup-10-29-15The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They pro-vide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter experience simple and smooth.

Houck said: “Barter not only helps us save cash, it’s also a great way to connect with other business people. We’ve formed some great relationships through The Barter Company that have become long-lasting customers.”

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit their website at thebartercompany.com or call (770) 591-4343. 

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We paid the invoice with fried chicken. That’s how barter works.

Imagine running your business and paying bills with trade rather than cash. Dozens of businesses right here in Cherokee County are doing just that, including Family Traditions Restaurant at Towne Lake.

“We’ve been a client of The Barter Company for more than 10 years,” said Family Traditions Owner Erica Dixon. “Being part of their trade network helps us pay the restaurant bills with barter instead of cash. I’ve used barter to pay for carpet cleaners, business cards, t-shirts, and even a skydiving outing for our crew! They have just about anything you need for your business and the trade coordinators do the legwork for you.”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter experience simple and smooth.

Dixon said: “With a busy restaurant, we’re always looking for ways to save time and money. The Barter Company is a really organized and reputable company that helps us manage our cash flow so we can get back in the kitchen!”

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The Barter Company Announces Newest Million Dollar Club Member

Original story posted at Atlanta CityBixList.com.

The Barter Company, a recognized leader in the barter industry, announced today that one of its clients, Art Jewelers, located in Woodstock,has reached the company’s million dollar club level.

To reach the million dollar club level, a barter client must exchange goods and/or services worth at least $1 million within the 2,500-client network. Art Jewelersis a family- owned business that provides beautifully crafted jewelry, including bridal and custom jewelry, repairs, and other services.

“We’re so pleased that Art Jewelers has reached the million dollar level. They join just a handful of other companies in our million dollar club,” said Ric Zampatti, The Barter Company CEO. “We expect to see more and more of our clients reach this level as they increase their use of barter. The benefits for them are improved cash flow, cost savings, and new customers through their door.”

About The Barter Company

The Barter Company (TBC) has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit The Barter Company’s website.

 

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When The Bill Came it Was Paid For With New Carpeting … That’s How Barter Works.

Imagine running your business and paying bills with trade rather than cash. Thousands of businesses right here in Metro Atlanta are doing just that, including Builders Floor Covering & Tile.

Builders Floor Covering has been a client of The Barter Company for three years. “I have to admit I was skeptical at first,” said Builders Floor Covering President Justin Atcheson. “Once I tried barter I realized that it brings us new customers and has been so successful that it is now an integral part of our business plan.”

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“As soon as we signed up with The Barter Company, a substantial number of calls came in right away. They helped us have better market exposure geographically. Their network of clients throughout Metro Atlanta now has access to our company’s products and services. That wouldn’t have happened without The Barter Company. In addition to the business from within the barter network, we have also received just as much new business from outside the network through referrals to family and neighbors. That wasn’t expected!” explained Atcheson.

Builders Floor Covering primarily uses barter for print and radio advertising and gift certificates for customers and employees. Their largest “trade” purchase has been a vehicle wrap that also helps get the company’s name out into the community.

Atcheson continues: “I recommend The Barter Company to every business owner. See how well it can fit into your business plan as an additional way to find new customers. Open your mind to the concept and you will be pleased with the results.”

The Barter Company is a recognized leader in the barter industry with offices in Georgia and Florida. The company provides businesses with an alternative currency network using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network with highly skilled trade coordinators making the barter experience simple and smooth.

Are you ready to roll out the red carpet to new clients? Then contact The Barter Company today. Visit www.thebartercompany.com or call 770-591-4343.

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