Archives for Press Releases

Barter is smarter than you think…Why use cash to buy things? Use barter instead!

Imagine paying for things with trade instead of cash. Many people in your area are doing just that, including David and Susan Leach, owners of Dave’s Front Row.

Dave’s Front Row, based in Woodstock, Georgia, provides tickets to widely popular events, including college football games, concerts, and professional sporting events. The company recently reached The Barter Company’s million-dollar club level. To reach this level, Dave’s Front Row had to exchange goods/services worth $1 million within The Barter Company’s 2,500-client network.

Dave’s Front Row reached the milestone in half the time that it takes many other companies. In return for trading tickets, David Leach received home improvement and landscaping services, an Alaskan Cruise and other vacations, and personal services such as spa days.

“Business owners can benefit from having their own source for event tickets,” said David Leach. “The Barter Company makes this service even more valuable for clients since they don’t have to pay cash. And, my company benefits from having access to all the other barter clients in the network.”

Are you ready to see how barter can work for you? Contact The Barter Company today.

Visit thebartercompany.com or call 770-591-4343.

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What Do You Want People to Remember About You?

A popular exercise that business coaches use to help people and organizations set goals asks participants to answer the question: “What do you want people to remember about you when you leave the company or retire?” That question can be asked another way: “What legacy do you want to leave your customers and employees?” Since its founding in 1996, The Barter Company has helped thousands of clients achieve their goals. Along the way, it has supported many charitable organizations, creating a legacy of integrity, partnership, professionalism and community service along the way.

 

A Legacy Defined

The term “legacy” has several definitions. It most commonly refers to:

  • Money or property left to someone.
  • The history of things a person or organization accomplished.
  • A candidate being considered for membership in an organization who is given preferential status based on a family connection.

 

The Barter Company’s business goal is to help clients prosper and have the best, most beneficial experience in the barter industry. With more than 2,500 clients in the Southeast, they are a recognized leader that helps businesses get new customers, increase profits and save cash. Employees have been working toward this legacy since the company’s beginning.

 

Animals and People are Part of Our Legacy

In addition to helping clients achieve their goals, The Barter Company actively supports a variety of charitable causes and organizations. One of these is the Pediatric Brain Tumor Foundation-SE Region which works to eliminate the challenges of childhood brain tumors. The Barter Company employees help organize and promote an annual golf tournament to raise money for the foundation and assists it in bartering for items it needs to fulfill its mission. Now in its seventh year, the golf tournament has raised a total of more than $50,000.

 

“We are tremendously appreciative to receive support from The Barter Company’s golf tournament as well as barter for other items we need without having to spend cash,” said Pediatric Brain Tumor Foundation Southeast Regional Director Tammy Bates. “Every penny we receive in donations is vital to the work we do. Barter allows us to use the money we raise to directly help these kids and their families instead of for administrative expenses.”

 

In addition to helping the Pediatric Brain Tumor Foundation, employees at The Barter Company enjoy partnering with local animal shelters to spread awareness of how many pets need loving homes. Over the years, employees have volunteered their time at Atlanta Pet Rescue & Adoption and the company has participated in Take Your Dog to Work Day. In fact, employees love animals so much that they use pictures of their pets to represent them on the company’s website! They also adopted and care for two cats – Bobo and Roscoe – who live at the office.

 

After more than 20 years in business, employees at The Barter Company are proud to look back and see how the organization has provided services that have positively benefitted others and how they have served as community partners. What better way to be remembered than through years of service to others – and they look forward to continuing to build this legacy during the next 20 years.

 

 

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Why use cash to buy things? Use barter instead!

Imagine paying for things with trade instead of cash. Many people in your area are doing just that, including Lauren Perkins, a digital media strategist and member of The Barter Company’s trade network.

Through The Barter Company, Lauren traded with four companies to plan and pay for her daughter’s birthday party. She gushed about how it made the party enjoyable for her guests and simple for her to coordinate. “

Advantage Printing handled the invitations for me,” Perkins said. “To match the party theme, Fairytale Friends sent a couple of famous princesses who sang, did a magic show, painted faces and played with the kids. They were fantastic!”

Perkins also used It’s My Party Rentals for additional tables and chairs for the party. “They set them up before guests arrived and took them down afterwards. It was so easy!”

Finally, she rented a princess castle bounce house from The Bounce House. “It was a huge hit with the kids!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They’ve created an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for you? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343.

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A Good Company Culture Shouldn’t Be Hard to Find

In the popular television show “The Office,” branch manager Michael Scott tries hard to develop a good company culture – maybe even too hard. He throws outlandish holiday get-togethers, hosts crazy casino parties in the office, and invites co-workers on a motivational cruise that is anything but that! His over-the-top antics squash the morale he is trying to build and push office culture even further away from being a productive, happy place to work. Building a good company culture doesn’t have to be difficult.

 

What is Company Culture?

A company’s culture is a key part of a business and affects many aspects of its organization. It includes hiring top talent, fostering professional development and job growth opportunities, recognizing employees for their contributions, and promoting positive work relationships. When a culture is not good, employees have a hard time engaging in their work, become less productive in their roles, and eventually leave for a better work environment.

 

How Companies Build Good Culture

Leaders can avoid this kind of unhealthy situation. In its 2018 Global Culture Report, O.C. Tanner, which develops employee recognition and reward solutions for companies all over the world, found that companies are moving toward “shaping more positive, meaningful experiences for employees every day.” To do this, O.C. Tanner suggests company leaders assess how they are doing in the following areas:

  • Do you offer meaningful purpose for employees?
  • Are there opportunities for growth?
  • How are employees recognized for their contributions?
  • Does your organization promote belonging and inclusion?

 

Working Together and Sharing Office Cats at The Barter Company

At The Barter Company, we promote a healthy work environment and positive company culture in both traditional and non-traditional ways. On the traditional side, we enjoy lunch as a team to build camaraderie, participate in fun trivia contests, and celebrate individual and team successes. We also barter with member organizations to provide on-the-spot perks such as restaurant or wellness gift certificates, sports lessons, and weekend getaways to reward employees who have reached their goals. Check out the services available from The Barter Company that can be offered to employees to help them feel appreciated for their work.

 

In addition, our team volunteers to support MUST Ministries, an Atlanta-based organization that works to restore lives one person and one community at a time. The Barter Company staff is also involved in the annual golf tournament that raises money for the Pediatric Brain Tumor Foundation-SE Region, and area animal rescue organizations. That’s how Bobo and Roscoe became a part of our office.

 

On the non-traditional side, our office is pet friendly. In fact, it’s more than that. It’s home to Bobo and Roscoe, two cats whom our team members take care of together. Bobo and Roscoe make sure they greet everyone who comes into the office and help visitors feel welcome. Everyone in the office takes turns caring for Bobo and Roscoe and taking them to the vet. This combined care and ownership helps build a sense of community and commitment among our team members and offers friendly faces with unconditional love throughout the day.

 

What Would Michael Scott Say?

Since “The Office” is now shown just in reruns, we’ll never know how Michael Scott might have fared in his culture-building attempts if he had followed better examples. Maybe if he had recognized employees or adopted an office cat, he might have been more successful.

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Why use cash to pay your bills? Use barter instead!

Imagine running your business or non-profit and paying bills with trade instead of cash. Many organizations in your area are doing just that, including the Pediatric Brain Tumor Foundation – SE Region.

“We are tremendously appreciative to receive support from The Barter Company’s golf tournament as well as barter for other items we need without having to spend cash,” said PBTF Regional Director Tammy Bates. “Every penny we receive in donations is vital to the work we do. Barter allows us to use the money we raise to directly help these kids and their families instead of for administrative expenses.”

More than 28,000 children in the United States are living with the diagnosis of a brain tumor, and 13 more cases are identified every day. The Pediatric Brain Tumor Foundation works to eliminate the challenges of childhood brain tumors.

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company? Contact The Barter Company today.

Visit www.thebartercompany.com or call 770-591-4343.

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Why use cash to pay your bills? Use barter instead!

Imagine running your business and paying bills with trade instead of cash. Many businesses in your area are doing just that, including Sentinel Exteriors.

“I’m constantly looking for ways to connect with other business owners and find like-minded people to do business with,” explained Sentinel Exteriors Owner Preston Carter. “By joining The Barter Company’s trade network, I now have access to other highly regarded business people and can barter our services with them. We trade for advertising, employee rewards, and customer incentives. We also fill gaps in our schedule with new customers. The Barter Company makes life a lot easier for us!”

Sentinel Exteriors is a roofer you can trust. Their team is dedicated to making sure you have the roof you need without any high-pressure sales pitches. Roofs from Sentinel Exteriors will help protect your home for decades to come.

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company?

Contact The Barter Company today.

Visit thebartercompany.com or call 770-591-4343.

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Harness the Power of Technology Disruption to Your Advantage

In his 1964 song “The Times They Are A Changin’,” Bob Dylan sang:

There’s a battle outside
And it is ragin’.
It’ll soon shake your windows
And rattle your walls
For the times they are a-changin’.

Dylan was referring to societal changes happening in the U.S. in the 1960s. But his lyrics can also apply to the rapid pace of technological advancement occurring today.

Newly developed technologies are quickly displacing or disrupting established ones and hold the potential to dramatically change how we live and work. These technologies include 3D printing, blockchain, artificial intelligence, machine learning, and more. They are expected to usher in new industries, companies, jobs, and economic growth in what’s being referred to as the Fourth Industrial Revolution.

How should we as humans and companies prepare for this type of change? Experts advise that we become lifelong learners, ready to adapt to and even embrace technological changes that affect our businesses and lives. In addition, we must teach children how to learn, handle complexity, use data to make good decisions, and be flexible in their thinking and approach to solving problems.

Technology has already begun to change how companies in the barter industry conduct business with customers and connect with other exchanges. Fundamentally, all exchanges want to offer a good user experience and process transactions smoothly and seamlessly.

At The Barter Company, our convenient mobile app lets clients easily manage their account and make trades. Our app is a small part of the technological advancements that are coming to transform our lives, but it is mighty in the barter industry. Clients can use it to find barter clients nearby, search available products and services, authorize trades, and see their QR certificates. It’s easy to use, and clients love it!

Finally, as we all journey together in our changing times, we are wise to heed Dylan’s advice:

Don’t stand in the doorway
Don’t block up the hall
For he that gets hurt
Will be he who has stalled

 

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Why use cash to buy things? Use barter instead!

Imagine paying for things with trade instead of cash. Many people and businesses in your area are doing just that, including Stars and Strikes with locations throughout Atlanta and the South.

Brad VanBuskirk, Director of Purchasing for Stars and Strikes, explains how barter has been beneficial for them for several reasons:

Markets our product to a large network of people who may have never visited one of our locations.

Offers our product in exchange for a wide variety of products and services we need such as marketing, advertising, and carpet cleaning.

Rewards staff with incentives such as golf outings, cabin rentals, Six Flags tickets, and the Tennessee Tri Pass.

Push more money to our bottom line by trad-ing instead of coming out of pocket.

“The options available through barter are endless!”

 

Ready to see how barter can work for you? Contact us today at barterco.com or call 770-591-4343.

 

“When I was planning my husband’s surprise birthday party, I found that Stars and Strikes was the perfect place. We had a private room, food, drinks, and bowling. I couldn’t have asked for a better place to have his party. Everyone had a great time and he was completely surprised! And, everything was taken care of through barter!”

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Barter Business Industry Sees Changes and Consolidation

Like most industries, the barter economy has seen some changes. During the Recession, many barter exchanges throughout the country closed their doors. Those of us that survived, tightened up and weathered the storm.

Once the economy picked up, a number of “new” independent and franchised-owned trade exchanges jumped to open locations in several major markets in the United States – thinking that it’s an easy business to be in. However, after a couple of years, we’ve seen many of these start-ups shut down leaving customers with trade dollars and no place to spend them. Others have merged or consolidated with other trade exchanges once they experienced some growing pains. These consolidated trade exchanges hope to improve their revenue by cutting overhead and sharing administrative costs.

Running a trade exchange is not easy as it would appear to some. Not only do you have to sign-up clients, you have to identify those businesses that would be beneficial to the exchange. Once on board, clients need constant education about how the system works and why they should think “barter” before spending cash. Those clients who get it, can’t live without it. It helps them manage their cash flow and bring in new customers. Strong and stable customer service is also essential. Having dedicated trade coordinators working with clients, like The Barter Company does, is just one way to make sure clients stay engaged with the system.

We believe that the business-to-business (B2B) barter industry is still in a healthy growth phase. Technology has been at the core of taking the ancient practice of trading into the 21st Century. Mobile devices and apps have helped make round-robin trading simple and convenient in the palm of your hand. Emerging technology and a positive economic outlook will continue to impact trade exchanges. We’re seeing this as more people are confident about the growing economy, they open new businesses and look for ways to grow their business. Of course, a solid, trustworthy barter exchange can assist any business – large, medium or small – with that by saving cash and providing new customers. B2B barter will remain a valuable component of business management for many years to come.

 

 

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B2B Barter Increases as Economy and Technology Improve

Although many financial experts think barter increases during an economic downturn, the opposite is true for business-to-business (B2B) trades. Now, as the economy has improved, we’ve seen more active trading from existing clients. Here’s why: during a recession, companies don’t have as much capacity to use their trade dollars and they “leave it in the barter bank” until the economy picks up again. Once business owners have more confidence in the economy, they’re eager to spend their barter dollars to grow and expand.

 

With an improved economy, not only are more small businesses thriving but more people are taking that leap in opening their own business. This presents more opportunities to join a trade exchange and manage cash flow which can be tight for start-ups. New business owners also crave interaction with other like-minded entrepreneurs which a good barter network can provide.

 

Technology has also positively impacted B2B trade exchanges. As technology evolves, we have embraced the latest applications to benefit our clients. For example, new mobile location apps can help a client find a restaurant that accepts their barter card whether in their hometown or when traveling. This simplifies the barter experience, as most mobile technology has done, literally placing it in the palm of your hand.

 

Most active members of a barter exchange will tell you it’s one of the best things they’ve ever done to improve their business – especially in a good economy. B2B barter helps owners save cash for operational expenses by using barter dollars instead which is an effective way to manage cash flow and grow a business with exposure to new customers.

 

The future looks bright for B2B barter and The Barter Company is committed to staying at the forefront of the industry.

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