Archives for Press Releases

Barter Business Industry Sees Changes and Consolidation

Like most industries, the barter economy has seen some changes. During the Recession, many barter exchanges throughout the country closed their doors. Those of us that survived, tightened up and weathered the storm.

Once the economy picked up, a number of “new” independent and franchised-owned trade exchanges jumped to open locations in several major markets in the United States – thinking that it’s an easy business to be in. However, after a couple of years, we’ve seen many of these start-ups shut down leaving customers with trade dollars and no place to spend them. Others have merged or consolidated with other trade exchanges once they experienced some growing pains. These consolidated trade exchanges hope to improve their revenue by cutting overhead and sharing administrative costs.

Running a trade exchange is not easy as it would appear to some. Not only do you have to sign-up clients, you have to identify those businesses that would be beneficial to the exchange. Once on board, clients need constant education about how the system works and why they should think “barter” before spending cash. Those clients who get it, can’t live without it. It helps them manage their cash flow and bring in new customers. Strong and stable customer service is also essential. Having dedicated trade coordinators working with clients, like The Barter Company does, is just one way to make sure clients stay engaged with the system.

We believe that the business-to-business (B2B) barter industry is still in a healthy growth phase. Technology has been at the core of taking the ancient practice of trading into the 21st Century. Mobile devices and apps have helped make round-robin trading simple and convenient in the palm of your hand. Emerging technology and a positive economic outlook will continue to impact trade exchanges. We’re seeing this as more people are confident about the growing economy, they open new businesses and look for ways to grow their business. Of course, a solid, trustworthy barter exchange can assist any business – large, medium or small – with that by saving cash and providing new customers. B2B barter will remain a valuable component of business management for many years to come.

 

 

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B2B Barter Increases as Economy and Technology Improve

Although many financial experts think barter increases during an economic downturn, the opposite is true for business-to-business (B2B) trades. Now, as the economy has improved, we’ve seen more active trading from existing clients. Here’s why: during a recession, companies don’t have as much capacity to use their trade dollars and they “leave it in the barter bank” until the economy picks up again. Once business owners have more confidence in the economy, they’re eager to spend their barter dollars to grow and expand.

 

With an improved economy, not only are more small businesses thriving but more people are taking that leap in opening their own business. This presents more opportunities to join a trade exchange and manage cash flow which can be tight for start-ups. New business owners also crave interaction with other like-minded entrepreneurs which a good barter network can provide.

 

Technology has also positively impacted B2B trade exchanges. As technology evolves, we have embraced the latest applications to benefit our clients. For example, new mobile location apps can help a client find a restaurant that accepts their barter card whether in their hometown or when traveling. This simplifies the barter experience, as most mobile technology has done, literally placing it in the palm of your hand.

 

Most active members of a barter exchange will tell you it’s one of the best things they’ve ever done to improve their business – especially in a good economy. B2B barter helps owners save cash for operational expenses by using barter dollars instead which is an effective way to manage cash flow and grow a business with exposure to new customers.

 

The future looks bright for B2B barter and The Barter Company is committed to staying at the forefront of the industry.

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The Barter Company Inducts Newest Million Dollar Club Member

The Barter Company, a recognized leader in the barter industry, announced today that one of its clients, Southern Marketing Entertainment, has reached the company’s million dollar club level.

Million Dollar Dave has been with TBC for 10 years, and in that time has made over $1,000,000 in sales and purchases using barter. While many companies can take 15-20 years to achieve this milestone, Southern Marketing Entertainment’s owner Dave Leach is the quickest to reach the million-dollar level status in just under 10 years!

Congratulations on this accomplishment and thank you for your years of dedication with TBC!

About The Barter Company

The Barter Company (TBC) has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit The Barter Company’s website.

 

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We paid the invoice with a haircut. That’s how barter works.

Imagine running your business and paying bills with trade instead of cash. Many businesses right here in Atlanta are doing just that, including Challise & Company hair-skin-body.

 

“We have been working with The Barter Company for about 13 years and they have really helped us grow our business,” said Carrie Cox, Vice President of the salon and spa and Senior Master Cosmetologist. Challise & Company is a full-service Aveda salon and spa located in Marietta that offers everything from hair care to nails, skin and body care, and sercvice_cutpermanent makeup.

“Through barter, we’ve been able to do more with the salon and spa than we thought possible like travel to more hair shows, advertise, provide vendor gifts, and have great IT support. We’ve also had fun! Our employee holiday party spoiled the entire staff of 18 with limo ser-vice and a great celebration! That helps boost morale and promotes teamwork and most importantly, it helps us say thank you.”
“We’ve also used barter as part of our community work to provide food and prizes to our local schools and teachers to use in their classrooms. It’s a great way to give back to the community without using cash. We couldn’t do all the things we do without barter.”
The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

 

 

 

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343

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2017 – A Very Good Year!

If you’re feeling good about 2017, you’re not alone. According to the Consumer Confidence Index® November report: “Consumer confidence increased for a fifth consecutive month and remains at a 17-year high.” The report goes on to say: “Consumers are entering the holiday season in very high spirits and foresee the economy expanding at a healthy pace into the early months of 2018.”

Here at The Barter Company, we couldn’t agree more. Most of our clients are enjoying healthy sales and increased growth and expect that to continue for the near future. In looking back on 2017, we’ve enjoyed several successes, including:

  • Launched our new barter product called BarterCo Health. This allows clients to purchase healthcare services for themselves and/or employees through our network of providers.
  • Created an easier and more streamlined system for introducing new clients into our barter system. We have an onboarding specialist as well as new videos available on our website featuring several of our Barter 101 topics. And, the videos are not just for new clients – if you need a refresher course, check it out.
  • Updated our app that now allows clients to search by location, so you can see what barter clients are in your area no matter where you are.
  • Raised more than $10,000 at our Golf Tournament to benefit the Pediatric Brain Tumor Foundation of Georgia. A special treat was having two of the kids join us on the course!
  • Increased revenue and turnout at our annual Holiday Trade Show. We experienced our best trade show yet with more participants, great products and services, and solid sales for all who participated.

However, the most important reason 2017 was a good year was our clients. We are so fortunate to have thousands of satisfied clients that are active in our network. Thank you for your business in 2017 and we look forward to serving you in the New Year. Have a safe and wonderful Holiday Season!

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The Barter Company Raises $10,000 to Benefit the Pediatric Brain Tumor Foundation – GA Chapter

Click HERE to view published article.

Once again, more than $10,000 was raised by The Barter Company’s annual golf tournament to benefit the Pediatric Brain Tumor Foundation – GA Chapter. This is the fourth year the fund-raising event has exceeded the $10,000 goal. A highlight of the day for the golfers was meeting two brain tumor survivors who played along with them at St. Marlo Country Club in Duluth, GA.

“The Pediatric Brain Tumor Foundation provides financial, social and emotional support to hundreds of Georgia families who are facing some of the most difficult moments in their lives,” said Ric Zampatti, CEO of The Barter Company. “We are pleased to support their work.”

Tammy Bates, ManagingDirector of the Pediatric Brain Tumor Foundation – GA Chapter, said “We are so honored to be the recipient of The Barter Company’s generous support. We have been so fortunate and I can truly say that it makes a wonderful difference for the vulnerable young children with cancer whom we serve.”

Click HERE to view a video recap from the Benefit Golf Tournament.

About PBTF

More than 28,000 children in the United States are living with the diagnosis of a brain tumor, and 13 more cases are identified every day. The Pediatric Brain Tumor Foundation (PBTF) is the world’s largest nonprofit solely dedicated to the pediatric brain tumor community. We offer free educational resources about brain tumors, a toolkit for newly diagnosed families, college scholarships, and much more. Our mission is to CARE for families along their entire journey, find a CURE for the deadliest form of childhood cancer, and help survivors THRIVE.

Originally the Brain Tumor Foundation for Children, today the GA Chapter of the Pediatric Brain Tumor Foundation, the GA chapter is the first of now three chapters in the nation fighting together. To learn more about the Pediatric Brain Tumor Foundation for Children – GA Chapter visit curethekids.org/ga or call 404-252-4107.

About The Barter Company

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. Based in Kennesaw, GA, The Barter Company provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit TheBarter Company’s website.

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Trade Shows Require Extra Planning and Imagination

The fall usually kicks off a flurry of trade show opportunities both locally and nationally. Over the years, trade shows have evolved from just showing up with a covered table and business cards to now with full-scale productions. These days, much more is expected from trade show attendees – they want to see eye-catching exhibits, large screen TVs, games and prizes, and entertainment.

While not every company has the budget for a show-stopping exhibit, here are some tips to step up your game for your next trade show:

  • Create a fun game to giveaway prizes that will be memorable. Don’t just have a basket at your booth with free pens. The game should attract attention such as spin the wheel, counting contests, or photo back drop, that allows attendees the chance to win a great prize like an iPad or cool headphones. In order to play, make sure attendees fill out a contact form or drop in a business card. Give everyone a decent prize for participating. Do spend some money on a memorable or useful giveaway with your company logo. Water bottles, bags, and gourmet food or candy can help attract attendees.
  • Make sure your exhibit staff are trained to interact with attendees and can answer questions and generate sales leads. If you only have temporary workers or shy coworkers handing out brochures, most attendees are likely to bypass your booth or throw the brochure away without a glance.
  • Exhibit Booth. Attracting trade show attendees to your booth is one of the most important parts of a successful trade show. Depending upon your product, get creative. If your product is fun and entertaining, make sure your booth is the same – add colorful lights, have matching crazy t-shirts or hats for the staff. Music can also attract attendees if it’s not too disruptive. Think what will create interest and a line at your booth. Videos are great if you have a large screen TV and it’s professional produced. Remember, attendees are potential customers so you want to make a great impression!

Every year, The Barter Company presents its annual Holiday Barter Show – this year on Saturday, November 11. In the past, we’ve had singers, circus performers, and live auction items to create a fun and entertaining day. Barter clients create their own exhibits and the ones who plan and prepare have the best response of the day. Remember, attendees come to trade shows to find out about products but also to have fun.

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Case Study: How Barter Helped a Company Expand Their Business

There’s nothing easy about running a company. One of the greatest challenges is managing costs especially in the competitive restaurant industry. Recently, a successful restaurant owner group turned to barter to help effectively manage their cash flow during a renovation.

The owners of Copeland’s of New Orleans two Atlanta locations have been working with The Barter Company to exchange their services with other barter clients for more than 10 years. The Atlanta location owners estimate a net cash savings of 30% on every barter transaction. They barter food and beverage from the restaurants primarily for marketing, maintenance, and repair services. This includes printing, print and broadcast media, graphic design services, plumbers, restaurant cleaning services, electrical work, roof repairs, and general supplies. They also use barter to trade for entertainment and sports tickets to use as rewards and prizes for employees and loyal customers.

About a year ago, the Copeland’s owners also used barter to renovate one of their locations and saved about $200,000 cash. The renovation included new flooring, cabinetry, lighting, signage, and an awning. In fact, the Copeland’s owners have relied on barter so much to efficiently manage their restaurants’ cash flow, they are members of The Barter Company’s Million Dollar Club.

All business owners can save cash and bring in new customers by participating in a barter network. Here are three tips on how to get your company started with barter:

  1. Identify an experienced barter network with a good track record in your area. Check out those exchanges that are members of the National Association of Trade Exchanges (NATE).
  1. Work with the exchange’s trade coordinator. A quality barter network should provide clients with an assigned customer service representative who helps clients become familiar with barter and how to navigate the barter process. Many barter networks provide technology such as apps, swipe machines, and online directories to help transactions run smoothly and seamlessly.
  1. Be patient. Step in slowly working with the barter customer service rep to “buy” and “sell” through the trade exchange. Effective bartering takes time up front but once mastered, most business owners will think of barter first before outlaying cash.
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Growing Your Small Business: What’s Next?

Most people don’t realize that approximately 98 percent of Georgia companies are considered small businesses according to the Georgia Department of Labor (source: Georgia.org). Even though the state is home to many world-class companies, it’s small businesses that keep thousands of Georgians employed and help the Peach State prosper.

Recently, the Georgia Department of Economic Development announced that Georgia was once again selected as the Number 1 state in the nation for the best business climate for the fourth year in a row by Site Selection magazine. Small businesses contribute to that attractiveness as Georgia continues to be a great place to start and grow a new business.

Did you launch a small business in the last few years? Wondering what’s next? There are excellent resources available to small business owners from start-ups to long-standing companies. Organizations throughout the state offer information, classes, and opportunities to help you grow your business regardless of what stage you’re in. Check out some of these local offerings:

  • Local chambers and business associations provide much more than networking opportunities (although those are important too). Look for classes that provide useful information about taxes, social media, etc. geared toward busy business owners.
  • The Small Business Development Center offers additional guidance. They have locations across Metro Atlanta and the State to provide in-depth educational opportunities for start-ups as well as small business owners looking to take their business to the next level. Continuing education classes are also offered in a variety of industries.
  • The Small Business Administration also provides classes and volunteers who work with business owners to help you navigate business decisions and learn how to run it efficiently and successfully. The SCORE program of the SBA matches business owners with experienced mentors who will provide one-on-one mentoring, online advice, and workshops.

As a business owner, it makes sense to look for new ways and opportunities to grow your business and utilize the resources available to you. Of course, The Barter Company is also here to help. We can help you analyze your cash flow and advise you about how barter can help you manage day-to-day cash expenses. Most importantly, remember that learning new skills will help you determine your company’s direction and maximize growth.

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Secrets to Success: Celebrating 20 Years

In 2016, The Barter Company reached our 20th year in business. And, we’ve spent the past year celebrating that milestone with events, an anniversary video, special promotions, and even earned an award from the Cobb County Chamber of Commerce as a “Top 25 Small Business of the Year.” It’s been a great year!

Since our official “birthday” was in March, we’re now a year older and we’ve closed out our anniversary celebration. Along with the fun of the past year, we also had a chance to review what helped us achieve success during the journey. Here are some reflections about 20 years of doing business.

  • It’s okay to start small. In our 20th anniversary video, The Barter Company Founder and CEO Ric Zampatti comments “when we first started out we didn’t have any technology, we didn’t have any employees, and we certainly didn’t have any money. We’ve come a long way since then.” For more clips, check out our video: https://www.youtube.com/watch?v=Sw_CR7QsH3g&t=273s
  • Client satisfaction is essential to growing a business. Providing “better than expected” customer service will keep customers coming back and help a small business grow. Then, a company can leverage those successes into other satisfied customers and continue to grow. Some of The Barter Company’s clients are still with us after 20 years.
  • Hiring and retaining the best employees. Your employees are the “face” of your company and their interaction with customers and each other will support the brand you’ve developed. Identifying people who work to support the organization and its mission should be encouraged to grow with the company and be rewarded.
  • Celebrate your milestones. We’ve had a great year looking back at our 20 years in business but it’s also helped us set goals for the next 5, 10, and 20 years. It’s fun to celebrate success and recognition builds camaraderie among the team.

We used a special 20th anniversary logo for The Barter Company during the past year, and now we’re introducing a refreshed look going forward. We’ve added our established date of 1996 into the logo to emphasize how long we’ve been bringing businesses together through barter. We’re proud to be a leader in this field and will continue to work hard each day, month, and year to serve our clients and our community. If you have any suggestions or feedback, please let us know. We look forward to hearing from you!

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