Blog

Tax Deductible Donations During the Holidays

The holidays are upon us and it’s the perfect time of year to give back! Being a client of The Barter Company gives you access to making trade donations to some incredible non-profit groups who would greatly appreciate your support. Here are some organizations you can make a tax deductible donation to:

Pediatric Brain Tumor Foundation for Children – GA Chapter – The PBTF-GA is the first line of support for families of children with brain tumors in Georgia, with some programs extending into eight other states.

C.H.O.I.C.E.S (provides fun outings, nutritional products to obese children ages 3 – 17 boys & girls)

To make a donation, please call our office at (770) 591-4343.

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Today is “Giving Tuesday”… How Will You Give?

Black Friday. Cyber Monday. Giving Tuesday.

We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, November 27, charities, families, businesses, community centers, and people around the world will come together for one common purpose: to celebrate generosity and to give.

It’s a simple idea. Just find a way for your family, your community, your company or your organization to come together to give something more. Then tell everyone you can about how you are giving. Join us and be a part of a global celebration of a new tradition of generosity.

Being a client of The Barter Company also gives you access to making trade donations to some incredible non-profit groups who would greatly appreciate your support. Here are some organizations you can make a tax deductible donation to:

To make a donation, please call our office at (770) 591-4343.

 

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The Future of Money Includes Barter

This month, the USA location of the global Money 20/20 event takes place with other such events occurring in China, Asia, and Europe later this year and next. At this event, industry experts and visionaries from across the world meet to talk about the future of money, learn about new technology, and witness innovations impacting the financial industry. Even Shaquille O’Neal will be there. Yes, very cool stuff.

Just as Bitcoin and Blockchain technologies have been the disruptive “money” focus for many years, the financial technology (FinTech) market continues to change and grow by leaps and bounds. The industry seeks to find new ways to make payments, collect money, and keep it safe. One of the “hot” topics now is digital economies which presents a world without cash. We’re already seeing this on a small scale as some restaurants turn to a cashless system only accepting credit and debit cards and payment systems like Apple Pay. And, Amazon already has “Go” stores without a checkout but rather uses technology to detect what you buy and automatically deducts the amount from your account. No more waiting in line!

So how does barter play a role in all this talk about money and FinTech? Since barter is not a new concept, it doesn’t usually capture the attention of the media or excite global business leaders. Not a lot of sizzle with barter. However, technology does play an important role in making business-to-business (B2B) barter more convenient and easy to use. A simple app can now direct you to the closest barter member, search products and services, and allow you to download a QR code for a special promotion.

More importantly, although barter keeps pace with technology, it’s not driven by it. Simple trading was around well before technology – like back in 1996 when The Barter Company started. Today, technology can enhance the barter experience, but it will never replace the solid network of like-minded business owners who make the trade exchange successful. It may not be considered glamorous or revolutionary but, in some form or fashion, barter will always be an option of how people can “pay” for some products and services.

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Barter Business Industry Sees Changes and Consolidation

Like most industries, the barter economy has seen some changes. During the Recession, many barter exchanges throughout the country closed their doors. Those of us that survived, tightened up and weathered the storm.

Once the economy picked up, a number of “new” independent and franchised-owned trade exchanges jumped to open locations in several major markets in the United States – thinking that it’s an easy business to be in. However, after a couple of years, we’ve seen many of these start-ups shut down leaving customers with trade dollars and no place to spend them. Others have merged or consolidated with other trade exchanges once they experienced some growing pains. These consolidated trade exchanges hope to improve their revenue by cutting overhead and sharing administrative costs.

Running a trade exchange is not easy as it would appear to some. Not only do you have to sign-up clients, you have to identify those businesses that would be beneficial to the exchange. Once on board, clients need constant education about how the system works and why they should think “barter” before spending cash. Those clients who get it, can’t live without it. It helps them manage their cash flow and bring in new customers. Strong and stable customer service is also essential. Having dedicated trade coordinators working with clients, like The Barter Company does, is just one way to make sure clients stay engaged with the system.

We believe that the business-to-business (B2B) barter industry is still in a healthy growth phase. Technology has been at the core of taking the ancient practice of trading into the 21st Century. Mobile devices and apps have helped make round-robin trading simple and convenient in the palm of your hand. Emerging technology and a positive economic outlook will continue to impact trade exchanges. We’re seeing this as more people are confident about the growing economy, they open new businesses and look for ways to grow their business. Of course, a solid, trustworthy barter exchange can assist any business – large, medium or small – with that by saving cash and providing new customers. B2B barter will remain a valuable component of business management for many years to come.

 

 

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Why use cash to pay your bills? Use barter instead!

Imagine running your business and paying bills with trade instead of cash. Many businesses in your area are doing just that, including Sentinel Exteriors.
“I’m constantly looking for ways to connect with other business owners and find like-minded people to do business with,” explained Sentinel Exteriors Owner Preston Carter. “By joining The Barter Company’s trade network, I now have access to other highly regarded business people and can barter our services with them. We trade for advertising, employee rewards, and customer incentives. We also fill gaps in our schedule with new customers. The Barter Company makes life a lot easier for us!”
Sentinel Exteriors is a roofer you can trust. Their team is dedicated to making sure you have the roof you need without any high-pressure sales pitches. Roofs from Sen-tinel Exteriors will help protect your home for decades to come.
The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.
Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit www.thebartercompany.com or call 770-591-4343.

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B2B Barter Increases as Economy and Technology Improve

Although many financial experts think barter increases during an economic downturn, the opposite is true for business-to-business (B2B) trades. Now, as the economy has improved, we’ve seen more active trading from existing clients. Here’s why: during a recession, companies don’t have as much capacity to use their trade dollars and they “leave it in the barter bank” until the economy picks up again. Once business owners have more confidence in the economy, they’re eager to spend their barter dollars to grow and expand.

 

With an improved economy, not only are more small businesses thriving but more people are taking that leap in opening their own business. This presents more opportunities to join a trade exchange and manage cash flow which can be tight for start-ups. New business owners also crave interaction with other like-minded entrepreneurs which a good barter network can provide.

 

Technology has also positively impacted B2B trade exchanges. As technology evolves, we have embraced the latest applications to benefit our clients. For example, new mobile location apps can help a client find a restaurant that accepts their barter card whether in their hometown or when traveling. This simplifies the barter experience, as most mobile technology has done, literally placing it in the palm of your hand.

 

Most active members of a barter exchange will tell you it’s one of the best things they’ve ever done to improve their business – especially in a good economy. B2B barter helps owners save cash for operational expenses by using barter dollars instead which is an effective way to manage cash flow and grow a business with exposure to new customers.

 

The future looks bright for B2B barter and The Barter Company is committed to staying at the forefront of the industry.

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Back-to-school is around the corner!

The hot Georgia summer is in full bloom and the kids will back-to-school in a few weeks! Now is the time to get them ready and we’ve got health providers ready to help save you cash! Be sure to call your trade coordinator for helpful tips and provider info at (770) 591-4343.

Some ideas for back-to-school prep include:

  • Dental (dental exams, cleanings, fillings, braces and more!)
  • Optical (eye exams, glasses, contacts, lasik and more!)
  • Hair cuts/salons
  • Clothing & backpacks
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4 tips to getting your kids back on a regular sleep schedule

With school about to start, one of the challenges parents face is getting the kids back on a regular sleeping schedule.

Dr. Carol Ash, director of sleep medicine at Meridian Health told The Today Show’s Willie Geist and Al Roker that it’s very important to get the kids back on track as classes start because a lack of sleep will cause problems with academic performance.

“Kids are more sensitive to sleep loss,” Ash said. “They have different physiology.”

Adults may ask what’s the big deal; why not just put them to bed earlier? Dr. Ash says it’s harder for kids to actually go to bed earlier because they have a slower response to normal sleep cues.

Kids actually need more sleep than adults, so it is recommended that they get anywhere from 9-to-10 hours of sleep per night, as compared to between 7-and-8 hours for adults, Dr. Ash said.

To help kids get back into a normal sleeping routine, Dr. Ash offered these tips:

  • Adjust bedtime by 15 minutes per night – This will gradually get them closer to their ideal sleep schedule. Make it a family effort.
  • Enforce an electronics curfew – It takes children an hour to wind down for sleep, but most now have smartphones and other gadgets that allow them to text or play games late at night. Try to have them unplug at least an hour before going to bed.
  • Apply the 4-7-8 breathing technique – This helps the body relax. Tell your child to breathe in for a count of four, then hold to a count of seven, and release to a count of eight. Repeat four times before going to bed (and do the same in the morning).
  • Add fun to bedtime – Read a book and create an environment that kids want to go to at night. Fun touches can include hand-painted light bulbs or glow-in-the-dark paint, which can be used to write secret messages your children will see when the lights go out.

(See original post from 11Alive here.)

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Managing a Business Doesn’t Have to Be Painful

Do you get anxious just thinking about the administration part of running your business — like managing cash flow? Do you dread it as much as a visit to the dentist? Actually, the dentist can be the perfect place to learn about managing cash flow. Dr. Clarence Kegler of Artistic Smiles has a unique method to alleviate fears about dental work as well as business worries.

Dr. Kegler manages his dentistry practice with less anxiety by using barter to exchange goods and services for some of the things he needs to run the business. For the past seven years, he has been a member of The Barter Company and has traded dental services for advertising, printing, painting, contracting, and promotional items. “I have to buy these items anyway to help run the practice,” said Dr. Kegler. “If I can get these services through barter, it’s an easy way to save cash … or use that cash in other ways to hire a new person, expand, and grow the business.”

For 12 years, Artistic Smiles has offered patients state-of-the-art dental procedures that leave patients looking and feeling great as pain-free as possible. During his years in practice, Dr. Kegler has learned that barter can take the pain away from managing his cash flow. It has also helped him grow his practice. “Once a patient comes in through barter, they become a regular patient. And, they usually bring in their family members and refer friends and neighbors who then become patients too,” explained Kegler. “Barter helps reduce the stress of running the practice and then I can focus more on my patients.” Less fear and anxiety about managing a business will give any business owner something to smile about.

Clients like Dr. Kegler at Artistic Smiles have realized the benefits of barter to their business. At The Barter Company, we’re here to help take away some of the “pain” of managing a business by offering a barter experience based on long-term client relationships, thousands of available goods and services, and barter coordinators who provide individual client service. We work hard each day to help our clients live out our motto – “barter is smarter.”

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