Do you get anxious just thinking about the administration part of running your business — like managing cash flow? Do you dread it as much as a visit to the dentist? Actually, the dentist can be the perfect place to learn about managing cash flow. Dr. Clarence Kegler of Artistic Smiles has a unique method to alleviate fears about dental work as well as business worries.
Dr. Kegler manages his dentistry practice with less anxiety by using barter to exchange goods and services for some of the things he needs to run the business. For the past seven years, he has been a member of The Barter Company and has traded dental services for advertising, printing, painting, contracting, and promotional items. “I have to buy these items anyway to help run the practice,” said Dr. Kegler. “If I can get these services through barter, it’s an easy way to save cash … or use that cash in other ways to hire a new person, expand, and grow the business.”
For 12 years, Artistic Smiles has offered patients state-of-the-art dental procedures that leave patients looking and feeling great as pain-free as possible. During his years in practice, Dr. Kegler has learned that barter can take the pain away from managing his cash flow. It has also helped him grow his practice. “Once a patient comes in through barter, they become a regular patient. And, they usually bring in their family members and refer friends and neighbors who then become patients too,” explained Kegler. “Barter helps reduce the stress of running the practice and then I can focus more on my patients.” Less fear and anxiety about managing a business will give any business owner something to smile about.
Clients like Dr. Kegler at Artistic Smiles have realized the benefits of barter to their business. At The Barter Company, we’re here to help take away some of the “pain” of managing a business by offering a barter experience based on long-term client relationships, thousands of available goods and services, and barter coordinators who provide individual client service. We work hard each day to help our clients live out our motto – “barter is smarter.”