Archives for May 2017

Growing Your Small Business: What’s Next?

Most people don’t realize that approximately 98 percent of Georgia companies are considered small businesses according to the Georgia Department of Labor (source: Even though the state is home to many world-class companies, it’s small businesses that keep thousands of Georgians employed and help the Peach State prosper.

Recently, the Georgia Department of Economic Development announced that Georgia was once again selected as the Number 1 state in the nation for the best business climate for the fourth year in a row by Site Selection magazine. Small businesses contribute to that attractiveness as Georgia continues to be a great place to start and grow a new business.

Did you launch a small business in the last few years? Wondering what’s next? There are excellent resources available to small business owners from start-ups to long-standing companies. Organizations throughout the state offer information, classes, and opportunities to help you grow your business regardless of what stage you’re in. Check out some of these local offerings:

  • Local chambers and business associations provide much more than networking opportunities (although those are important too). Look for classes that provide useful information about taxes, social media, etc. geared toward busy business owners.
  • The Small Business Development Center offers additional guidance. They have locations across Metro Atlanta and the State to provide in-depth educational opportunities for start-ups as well as small business owners looking to take their business to the next level. Continuing education classes are also offered in a variety of industries.
  • The Small Business Administration also provides classes and volunteers who work with business owners to help you navigate business decisions and learn how to run it efficiently and successfully. The SCORE program of the SBA matches business owners with experienced mentors who will provide one-on-one mentoring, online advice, and workshops.

As a business owner, it makes sense to look for new ways and opportunities to grow your business and utilize the resources available to you. Of course, The Barter Company is also here to help. We can help you analyze your cash flow and advise you about how barter can help you manage day-to-day cash expenses. Most importantly, remember that learning new skills will help you determine your company’s direction and maximize growth.

Read more

Make Mom Feel Special This Mother’s Day

Mother’s Day is just around the corner and everyone’s thinking what gift to give their mothers. It’s that time of the year again when people search for items that their mothers will love as they celebrate this special occasion. The Barter Company makes it easy to find the perfect gift to make mom feel special! Come shop our showroom and pick up certificates this week. For more ideas, call (770) 591-4343.

  • Jewelry
  • Clothing
  • Sunglasses
  • Massage Certificates
  • Salon & Spa Certificates
  • Home Decor


Read more

Secrets to Success: Celebrating 20 Years

In 2016, The Barter Company reached our 20th year in business. And, we’ve spent the past year celebrating that milestone with events, an anniversary video, special promotions, and even earned an award from the Cobb County Chamber of Commerce as a “Top 25 Small Business of the Year.” It’s been a great year!

Since our official “birthday” was in March, we’re now a year older and we’ve closed out our anniversary celebration. Along with the fun of the past year, we also had a chance to review what helped us achieve success during the journey. Here are some reflections about 20 years of doing business.

  • It’s okay to start small. In our 20th anniversary video, The Barter Company Founder and CEO Ric Zampatti comments “when we first started out we didn’t have any technology, we didn’t have any employees, and we certainly didn’t have any money. We’ve come a long way since then.” For more clips, check out our video:
  • Client satisfaction is essential to growing a business. Providing “better than expected” customer service will keep customers coming back and help a small business grow. Then, a company can leverage those successes into other satisfied customers and continue to grow. Some of The Barter Company’s clients are still with us after 20 years.
  • Hiring and retaining the best employees. Your employees are the “face” of your company and their interaction with customers and each other will support the brand you’ve developed. Identifying people who work to support the organization and its mission should be encouraged to grow with the company and be rewarded.
  • Celebrate your milestones. We’ve had a great year looking back at our 20 years in business but it’s also helped us set goals for the next 5, 10, and 20 years. It’s fun to celebrate success and recognition builds camaraderie among the team.

We used a special 20th anniversary logo for The Barter Company during the past year, and now we’re introducing a refreshed look going forward. We’ve added our established date of 1996 into the logo to emphasize how long we’ve been bringing businesses together through barter. We’re proud to be a leader in this field and will continue to work hard each day, month, and year to serve our clients and our community. If you have any suggestions or feedback, please let us know. We look forward to hearing from you!

Read more