Every year, The Barter Company conducts a client satisfaction survey. It’s an important part of our customer service; to make sure we’re doing what we can to keep our clients happy with our services. In this year’s survey, we asked about business growth. Specifically, “do you expect your business to grow in 2017?” The result was that nearly 81% expected their business to grow “somewhat” or at a “high rate” in 2017. About 10 percent said they didn’t expect any change.
Such optimism is great news for business owners. And, is echoed in a recent national survey by the National Federation of Independent Businesses Research Foundation. In its December 2016, Small Business Optimism Index, the NFIB reported “a stratospheric 38-point jump in the number of owners who expect better business conditions.” (Click here for the NFIB’s complete report on economic trends.)
“Such optimism is contagious,” said Ric Zampatti, Founder and CEO of The Barter Company. “Positive financial indicators and the promise of less government regulation has provided business owners with a sense of good financial times ahead. We work with small business owners every day and they’re excited about 2017 and what it will bring in terms of new customers and growth.”
However, optimism should always be tempered with good business practices. Even in a time of growth and expanded opportunities, we should remain focused on running our businesses efficiently. Here are a few reminders:
- Make sure customers are happy with your product and services, look for ways to improve or expand when it makes sense and will serve your customers.
- Use technology to assist your business but don’t allow it to eliminate the personal touch. Customers still want the option for human interaction when needed.
- Identify and work with other aligned companies to help grow your business and theirs.
Finally, use every cash management tool available, including barter of course, to help your business flourish, use up excess inventory, and save your cash for other business needs.