In 2016, The Barter Company reached our 20th year in business. And, we’ve spent the past year celebrating that milestone with events, an anniversary video, special promotions, and even earned an award from the Cobb County Chamber of Commerce as a “Top 25 Small Business of the Year.” It’s been a great year!

Since our official “birthday” was in March, we’re now a year older and we’ve closed out our anniversary celebration. Along with the fun of the past year, we also had a chance to review what helped us achieve success during the journey. Here are some reflections about 20 years of doing business.

  • It’s okay to start small. In our 20th anniversary video, The Barter Company Founder and CEO Ric Zampatti comments “when we first started out we didn’t have any technology, we didn’t have any employees, and we certainly didn’t have any money. We’ve come a long way since then.” For more clips, check out our video: https://www.youtube.com/watch?v=Sw_CR7QsH3g&t=273s
  • Client satisfaction is essential to growing a business. Providing “better than expected” customer service will keep customers coming back and help a small business grow. Then, a company can leverage those successes into other satisfied customers and continue to grow. Some of The Barter Company’s clients are still with us after 20 years.
  • Hiring and retaining the best employees. Your employees are the “face” of your company and their interaction with customers and each other will support the brand you’ve developed. Identifying people who work to support the organization and its mission should be encouraged to grow with the company and be rewarded.
  • Celebrate your milestones. We’ve had a great year looking back at our 20 years in business but it’s also helped us set goals for the next 5, 10, and 20 years. It’s fun to celebrate success and recognition builds camaraderie among the team.

We used a special 20th anniversary logo for The Barter Company during the past year, and now we’re introducing a refreshed look going forward. We’ve added our established date of 1996 into the logo to emphasize how long we’ve been bringing businesses together through barter. We’re proud to be a leader in this field and will continue to work hard each day, month, and year to serve our clients and our community. If you have any suggestions or feedback, please let us know. We look forward to hearing from you!