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support small biz

Why Celebrating Small Businesses is Important Every Day

This year, the Small Business Administration (SBA) has designated its annual Small Business Week from April 29 – May 5, 2018. During this week, the SBA recognizes outstanding entrepreneurs and small business owners through the United States. They’re also offering a virtual conference on May 1 along with Hackathons, Twitter chats, awards, and a bus tour throughout the Southeast.

Why all this attention just for small businesses? The answer is easy: more than half of all Americans either own or work for a small business, and small businesses create two out of every three new jobs in the U.S. each year.

In Georgia, the figures are equally impressive. According to the Georgia Department of Economic Development, small business in Georgia is booming. Here are some distinctions:

  • The state ranks #10 in Growth Entrepreneurship (Kauffman Foundation,2015).
  • The state also scores an “A” and ranks in the top 5 for small business friendliness (Thumbtack,2016).

Georgia has also maintained its number one standing in the nation in which to do business for five years in a row according to Site Selection Magazine – for businesses large and small.

Small businesses are also important because most provide products and/or services that larger organizations can’t or won’t produce. For example, a family-owned farmer can sell products directly to customers at a local farmers market without incurring shipping charges. The customer not only gets the produce they want at a good price, the quality tends to be better. Or, a CPA provides accounting and tax services at her small firm. Because the CPA firm is small in scale, the accountants and staff have the flexibility to spend more time with clients and develop relationships that are rare at larger firms.

As a fellow small business, The Barter Company celebrates these important companies during the SBA Small Business Week. And, if you’re interested in seeing how barter can help your small business grow, please let us know. We’re here to help you succeed.

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22nd TBC birthday banner

We’re Celebrating 22 Years!

As we celebrate 22 years in business, we want to thank our wonderful clients who have helped grow our company into what it is today. We will continue to work hard to evolve The Barter Company and give you the best, most beneficial experience in the barter industry!

THANK YOU!

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customer loyalty

Are you Showing your Customers Some Love?

February has long been known as the month of love and this year was no exception – Valentine’s Day 2018 was projected to have had nearly $20 billion dollars in spending. With all the thoughts of “love” in the air, are you showing your customers enough attention? Do they know how important they are to your business? An excellent way to show some love is through a customer rewards program. This can be as simple or as extravagant as it needs to be to fit your organization’s needs.

Here are a few ideas to love:

  • Target your best customers and make sure they not only know about the program but want to participate. If rewarded properly, these noteworthy customers will spread the word about how great your company is. Create a customer rewards program that is straightforward and achievable.
  • Make it easy to use. An uncomplicated program is a must for customers as well as you and your staff. If it takes up a lot of time internally, it won’t be worth the effort. If your customers are tech savvy, maybe an app will work. Or, a simple punch card might be perfect. Know your customers and tailor it to their needs.
  • Have fun with it and be creative. Competitions can be fun for customers who know each other or interact on a regular basis. Just don’t get too carried away. You want to make sure your customers will use it and not be put off by too many rules or a lengthy process.
  • Offer desirable rewards that your customers will want to talk about and share what they received with their friends and family members — your future customers. If potential customers hear about the “love” you show present customers, they may be more inclined to become a customer too. People are excited to receive free items even if they’re small but cool or trendy – it’s an acknowledgement that their business is important to you.

Whatever program you select, make sure it’s trackable so you know if customers are using it and if it’s reaching the objectives you set. This will help you show your love for your customers as well as let your customers love you back.

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Casino website flyer

Join us for our 2018 Casino Night!

Saturday, March 3rd at the Metropolitan Club in Alpharetta from 7:00- 10:30.

T$250 couple / T$150 single

Price includes: dinner, drink tickets, gambling money, music, dancing, formal photos, prizes and more!

Please RSVP by completing the form below.

2018 "Casino Night Party" RSVP Form

2018 "Casino Night Party" RSVP Form

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business-success

How Can Barter Add to Your Company’s Success? Two 20-Year Clients Share Their Stories

Back in the mid-1990s, the internet was just getting started and The Barter Company opened its doors to a handful of clients. More than 20 years later, there are still many of those clients actively using barter to grow and manage their businesses. Here’s how two of those clients leveraged barter as part of their company’s success.

O’Brien Productions provides full-service event planning and has produced over 10,000 events throughout the Southeast since 1988 and became one of the first clients of The Barter Company in 1997. Owner Janet O’Brien explained how barter helped them grow: “Using barter helped us get the word out about our company and gain new customers. We’ve been with The Barter Company almost since the beginning and now we feel like they’re family. Their team can find us what we need and constantly sends us new barter clients.”

Regency Fine Art & Frame has been a family-owned business for more than 40 years. They offer framed col-lectable art and custom framed and matted art, including sports, music, and celebrity memorabilia. Regency Art became a client of The Barter Company in 1996 and re-mains a huge fan of the trade exchange. “We offer a va-riety of art and related services,” said Owner Lester Her-bertson. “By being an active client of The Barter Compa-ny’s network, we have access to many more customers. We mostly trade for advertising which allows us to save that cash for other areas of the business. We couldn’t be happier!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343.

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Website Banner

The Barter Company’s 2017 Holiday Barter Show

Registration is now open for our annual Holiday Barter Show! Tables are limited so be sure to reserve yours today. Click here to download the booth form and call us at (770) 591-4343 with any questions.

It’s never too early to start planning for the holidays and our show is the perfect solution for business owners who have a long list of gifts to buy for – clients, friends, employees, and vendors. Employees might also be expecting a year-end or holiday bonus and our show can help you provide just that!

Each year, The Barter Company hosts a Holiday Trade Show for its entire network of clients. In 2017, the show will be held at the Metropolitan Club at 5895 Windward Parkway in Alpharetta on Saturday, November 11 from 10 to 3. This year’s show will feature a select group of barter clients that will help you complete your “to do” list for the Holidays. Find the gifts you need at the show and provide your employees with a barter gift card to shop the show themselves as a great bonus idea.

The show is open to barter clients only. For more information, please contact The Barter Company’s office at 770-591-4343. Plan to come to the Holiday Trade Show and enjoy shopping, food, fun, and entertainment and you won’t spend any cash … it’s all on barter!

 

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Register for our 2017 Barter Is Smarter Benefit Golf Tournament!

Register today for our 2017 Barter is Smarter benefit golf tournament. All proceeds go to our friends at the Pediatric Brain Tumor Foundation – GA Chapter. Our annual golf tournament provides a great day of golf, networking and support of children fighting cancer in our city. The PBTF will even have a few of the kids there to share their stories! We will have various contests and chances to win awesome door prizes.

When – Monday, October 16th

Where – St. Marlo Country Club

Get a hole-in-one and win $25,000!! $12,500 goes to you and $12,500 goes to our charity.

Register as a foursome or single by clicking HERE.

For more information, please call us at (770) 591-4343.

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back-to-school

Start Back-to-School Planning Today

The hot Georgia summer is in full bloom and the kids will back-to-school in less than a month! Now is the time to get them ready and we’ve got health providers ready to help save you cash! Be sure to call your trade coordinator for helpful tips and provider info at (770) 591-4343.

Some ideas for back-to-school prep include:

  • Dental (dental exams, cleanings, fillings, braces and more!)
  • Optical (eye exams, glasses, contacts, lasik and more!)
  • Hair cuts/salons
  • Clothing & backpacks

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