Archives for Uncategorized

22nd TBC birthday banner

We’re Celebrating 22 Years!

As we celebrate 22 years in business, we want to thank our wonderful clients who have helped grow our company into what it is today. We will continue to work hard to evolve The Barter Company and give you the best, most beneficial experience in the barter industry!


Read more
customer loyalty

Are you Showing your Customers Some Love?

February has long been known as the month of love and this year was no exception – Valentine’s Day 2018 was projected to have had nearly $20 billion dollars in spending. With all the thoughts of “love” in the air, are you showing your customers enough attention? Do they know how important they are to your business? An excellent way to show some love is through a customer rewards program. This can be as simple or as extravagant as it needs to be to fit your organization’s needs.

Here are a few ideas to love:

  • Target your best customers and make sure they not only know about the program but want to participate. If rewarded properly, these noteworthy customers will spread the word about how great your company is. Create a customer rewards program that is straightforward and achievable.
  • Make it easy to use. An uncomplicated program is a must for customers as well as you and your staff. If it takes up a lot of time internally, it won’t be worth the effort. If your customers are tech savvy, maybe an app will work. Or, a simple punch card might be perfect. Know your customers and tailor it to their needs.
  • Have fun with it and be creative. Competitions can be fun for customers who know each other or interact on a regular basis. Just don’t get too carried away. You want to make sure your customers will use it and not be put off by too many rules or a lengthy process.
  • Offer desirable rewards that your customers will want to talk about and share what they received with their friends and family members — your future customers. If potential customers hear about the “love” you show present customers, they may be more inclined to become a customer too. People are excited to receive free items even if they’re small but cool or trendy – it’s an acknowledgement that their business is important to you.

Whatever program you select, make sure it’s trackable so you know if customers are using it and if it’s reaching the objectives you set. This will help you show your love for your customers as well as let your customers love you back.

Read more
Casino website flyer

Join us for our 2018 Casino Night!

Saturday, March 3rd at the Metropolitan Club in Alpharetta from 7:00- 10:30.

T$250 couple / T$150 single

Price includes: dinner, drink tickets, gambling money, music, dancing, formal photos, prizes and more!

Please RSVP by completing the form below.

2018 "Casino Night Party" RSVP Form

2018 "Casino Night Party" RSVP Form

Read more

How Can Barter Add to Your Company’s Success? Two 20-Year Clients Share Their Stories

Back in the mid-1990s, the internet was just getting started and The Barter Company opened its doors to a handful of clients. More than 20 years later, there are still many of those clients actively using barter to grow and manage their businesses. Here’s how two of those clients leveraged barter as part of their company’s success.

O’Brien Productions provides full-service event planning and has produced over 10,000 events throughout the Southeast since 1988 and became one of the first clients of The Barter Company in 1997. Owner Janet O’Brien explained how barter helped them grow: “Using barter helped us get the word out about our company and gain new customers. We’ve been with The Barter Company almost since the beginning and now we feel like they’re family. Their team can find us what we need and constantly sends us new barter clients.”

Regency Fine Art & Frame has been a family-owned business for more than 40 years. They offer framed col-lectable art and custom framed and matted art, including sports, music, and celebrity memorabilia. Regency Art became a client of The Barter Company in 1996 and re-mains a huge fan of the trade exchange. “We offer a va-riety of art and related services,” said Owner Lester Her-bertson. “By being an active client of The Barter Compa-ny’s network, we have access to many more customers. We mostly trade for advertising which allows us to save that cash for other areas of the business. We couldn’t be happier!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit or call 770-591-4343.

Read more
Website Banner

The Barter Company’s 2017 Holiday Barter Show

Registration is now open for our annual Holiday Barter Show! Tables are limited so be sure to reserve yours today. Click here to download the booth form and call us at (770) 591-4343 with any questions.

It’s never too early to start planning for the holidays and our show is the perfect solution for business owners who have a long list of gifts to buy for – clients, friends, employees, and vendors. Employees might also be expecting a year-end or holiday bonus and our show can help you provide just that!

Each year, The Barter Company hosts a Holiday Trade Show for its entire network of clients. In 2017, the show will be held at the Metropolitan Club at 5895 Windward Parkway in Alpharetta on Saturday, November 11 from 10 to 3. This year’s show will feature a select group of barter clients that will help you complete your “to do” list for the Holidays. Find the gifts you need at the show and provide your employees with a barter gift card to shop the show themselves as a great bonus idea.

The show is open to barter clients only. For more information, please contact The Barter Company’s office at 770-591-4343. Plan to come to the Holiday Trade Show and enjoy shopping, food, fun, and entertainment and you won’t spend any cash … it’s all on barter!


Read more

Register for our 2017 Barter Is Smarter Benefit Golf Tournament!

Register today for our 2017 Barter is Smarter benefit golf tournament. All proceeds go to our friends at the Pediatric Brain Tumor Foundation – GA Chapter. Our annual golf tournament provides a great day of golf, networking and support of children fighting cancer in our city. The PBTF will even have a few of the kids there to share their stories! We will have various contests and chances to win awesome door prizes.

When – Monday, October 16th

Where – St. Marlo Country Club

Get a hole-in-one and win $25,000!! $12,500 goes to you and $12,500 goes to our charity.

Register as a foursome or single by clicking HERE.

For more information, please call us at (770) 591-4343.

home banner copied

Read more

Start Back-to-School Planning Today

The hot Georgia summer is in full bloom and the kids will back-to-school in less than a month! Now is the time to get them ready and we’ve got health providers ready to help save you cash! Be sure to call your trade coordinator for helpful tips and provider info at (770) 591-4343.

Some ideas for back-to-school prep include:

  • Dental (dental exams, cleanings, fillings, braces and more!)
  • Optical (eye exams, glasses, contacts, lasik and more!)
  • Hair cuts/salons
  • Clothing & backpacks


Read more

Father’s Day is Coming!


TBC has gifts that are sure to make every dad feel special! Call your broker today to order certificates and for more gift ideas! (770) 591-4343

  • massage certificates
  • golf passes/memberships
  • mens clothing
  • jewelry & watches
  • high-end sunglasses
  • event tickets (call your broker for details)
  • gift baskets
Read more

Survey Says: Local Businesses Expecting Growth in 2017

Business chart with green bar presented by the manager, successful sustainable development

Every year, The Barter Company conducts a client satisfaction survey. It’s an important part of our customer service; to make sure we’re doing what we can to keep our clients happy with our services. In this year’s survey, we asked about business growth. Specifically, “do you expect your business to grow in 2017?” The result was that nearly 81% expected their business to grow “somewhat” or at a “high rate” in 2017. About 10 percent said they didn’t expect any change.


Such optimism is great news for business owners. And, is echoed in a recent national survey by the National Federation of Independent Businesses Research Foundation. In its December 2016, Small Business Optimism Index, the NFIB reported “a stratospheric 38-point jump in the number of owners who expect better business conditions.” (Click here for the NFIB’s complete report on economic trends.)


“Such optimism is contagious,” said Ric Zampatti, Founder and CEO of The Barter Company. “Positive financial indicators and the promise of less government regulation has provided business owners with a sense of good financial times ahead. We work with small business owners every day and they’re excited about 2017 and what it will bring in terms of new customers and growth.”


However, optimism should always be tempered with good business practices. Even in a time of growth and expanded opportunities, we should remain focused on running our businesses efficiently. Here are a few reminders:


  • Make sure customers are happy with your product and services, look for ways to improve or expand when it makes sense and will serve your customers.


  • Use technology to assist your business but don’t allow it to eliminate the personal touch. Customers still want the option for human interaction when needed.


  • Identify and work with other aligned companies to help grow your business and theirs.


Finally, use every cash management tool available, including barter of course, to help your business flourish, use up excess inventory, and save your cash for other business needs.

Read more