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business-success

How Can Barter Add to Your Company’s Success? Two 20-Year Clients Share Their Stories

Back in the mid-1990s, the internet was just getting started and The Barter Company opened its doors to a handful of clients. More than 20 years later, there are still many of those clients actively using barter to grow and manage their businesses. Here’s how two of those clients leveraged barter as part of their company’s success.

O’Brien Productions provides full-service event planning and has produced over 10,000 events throughout the Southeast since 1988 and became one of the first clients of The Barter Company in 1997. Owner Janet O’Brien explained how barter helped them grow: “Using barter helped us get the word out about our company and gain new customers. We’ve been with The Barter Company almost since the beginning and now we feel like they’re family. Their team can find us what we need and constantly sends us new barter clients.”

Regency Fine Art & Frame has been a family-owned business for more than 40 years. They offer framed col-lectable art and custom framed and matted art, including sports, music, and celebrity memorabilia. Regency Art became a client of The Barter Company in 1996 and re-mains a huge fan of the trade exchange. “We offer a va-riety of art and related services,” said Owner Lester Her-bertson. “By being an active client of The Barter Compa-ny’s network, we have access to many more customers. We mostly trade for advertising which allows us to save that cash for other areas of the business. We couldn’t be happier!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343.

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The Barter Company’s 2017 Holiday Barter Show

Registration is now open for our annual Holiday Barter Show! Tables are limited so be sure to reserve yours today. Click here to download the booth form and call us at (770) 591-4343 with any questions.

It’s never too early to start planning for the holidays and our show is the perfect solution for business owners who have a long list of gifts to buy for – clients, friends, employees, and vendors. Employees might also be expecting a year-end or holiday bonus and our show can help you provide just that!

Each year, The Barter Company hosts a Holiday Trade Show for its entire network of clients. In 2017, the show will be held at the Metropolitan Club at 5895 Windward Parkway in Alpharetta on Saturday, November 11 from 10 to 3. This year’s show will feature a select group of barter clients that will help you complete your “to do” list for the Holidays. Find the gifts you need at the show and provide your employees with a barter gift card to shop the show themselves as a great bonus idea.

The show is open to barter clients only. For more information, please contact The Barter Company’s office at 770-591-4343. Plan to come to the Holiday Trade Show and enjoy shopping, food, fun, and entertainment and you won’t spend any cash … it’s all on barter!

 

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Register for our 2017 Barter Is Smarter Benefit Golf Tournament!

Register today for our 2017 Barter is Smarter benefit golf tournament. All proceeds go to our friends at the Pediatric Brain Tumor Foundation – GA Chapter. Our annual golf tournament provides a great day of golf, networking and support of children fighting cancer in our city. The PBTF will even have a few of the kids there to share their stories! We will have various contests and chances to win awesome door prizes.

When – Monday, October 16th

Where – St. Marlo Country Club

Get a hole-in-one and win $25,000!! $12,500 goes to you and $12,500 goes to our charity.

Register as a foursome or single by clicking HERE.

For more information, please call us at (770) 591-4343.

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Start Back-to-School Planning Today

The hot Georgia summer is in full bloom and the kids will back-to-school in less than a month! Now is the time to get them ready and we’ve got health providers ready to help save you cash! Be sure to call your trade coordinator for helpful tips and provider info at (770) 591-4343.

Some ideas for back-to-school prep include:

  • Dental (dental exams, cleanings, fillings, braces and more!)
  • Optical (eye exams, glasses, contacts, lasik and more!)
  • Hair cuts/salons
  • Clothing & backpacks

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Father’s Day is Coming!

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TBC has gifts that are sure to make every dad feel special! Call your broker today to order certificates and for more gift ideas! (770) 591-4343

  • massage certificates
  • golf passes/memberships
  • mens clothing
  • jewelry & watches
  • high-end sunglasses
  • event tickets (call your broker for details)
  • gift baskets
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Survey Says: Local Businesses Expecting Growth in 2017

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Every year, The Barter Company conducts a client satisfaction survey. It’s an important part of our customer service; to make sure we’re doing what we can to keep our clients happy with our services. In this year’s survey, we asked about business growth. Specifically, “do you expect your business to grow in 2017?” The result was that nearly 81% expected their business to grow “somewhat” or at a “high rate” in 2017. About 10 percent said they didn’t expect any change.

 

Such optimism is great news for business owners. And, is echoed in a recent national survey by the National Federation of Independent Businesses Research Foundation. In its December 2016, Small Business Optimism Index, the NFIB reported “a stratospheric 38-point jump in the number of owners who expect better business conditions.” (Click here for the NFIB’s complete report on economic trends.)

 

“Such optimism is contagious,” said Ric Zampatti, Founder and CEO of The Barter Company. “Positive financial indicators and the promise of less government regulation has provided business owners with a sense of good financial times ahead. We work with small business owners every day and they’re excited about 2017 and what it will bring in terms of new customers and growth.”

 

However, optimism should always be tempered with good business practices. Even in a time of growth and expanded opportunities, we should remain focused on running our businesses efficiently. Here are a few reminders:

 

  • Make sure customers are happy with your product and services, look for ways to improve or expand when it makes sense and will serve your customers.

 

  • Use technology to assist your business but don’t allow it to eliminate the personal touch. Customers still want the option for human interaction when needed.

 

  • Identify and work with other aligned companies to help grow your business and theirs.

 

Finally, use every cash management tool available, including barter of course, to help your business flourish, use up excess inventory, and save your cash for other business needs.

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The Barter Company Announces Newest Million Dollar Club Member

The Barter Company, a recognized leader in the barter industry, announced today that one of its clients, The Mad Hatter, has reached the company’s million dollar club level.

To reach the million dollar club level, a barter client must exchange goods and/or services worth at least $1 million within the 2,500-client network. The Mad Hatter has grown in to one of the largest family owned air duct and chimney service companies in the United States. The company services all of Metro Atlanta and also has a retail division that carries a full line of top quality fireplacesgrills, and gas logs.

About The Barter Company

The Barter Company (TBC) has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit The Barter Company’s website.

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Becoming the “Best” Through Excellent Customer Service

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Every few months, a new survey is released revealing which companies are rated the best. These surveys use different methods of measuring which company is number one, including growth, trust, and employee satisfaction. However, all the “top” companies seem to have one factor in common — excellent customer service.

 

What these companies have learned is that customer service doesn’t belong in just one department. It’s a company-wide effort. Every employee should be trained on how to handle customers so the experience is seamless regardless of who the customer comes in contact with. Exceeding customer expectations then becomes a part of the company brand and identity.

 

Here are a few other ways to make customer service a “top” priority in your organization:

 

  • Listen to your customers – use surveys, focus groups, and product reviews to provide customers the opportunity to give feedback. Really listen to what your customers need. Seeing the experience through the customers’ perspective is important. This allows you to identify any frustrating parts of your organization’s buying and support process and gives you the chance to improve. These customer “listening” opportunities also reveal the temperature of your customers. Are they hot, lukewarm, or cold about your company?

 

  • Use technology – social media, apps, live chats, and automation can be effective in providing customers new ways to communicate with a company. However, make sure to offer other ways to contact you. Keep open the phone lines and email for those who want to take that option. Always make sure you have a way for customers to receive a quick response and allow them to feel like they’re talking to a real person.

 

  • Be creative — At The Barter Company, we have anonymous individuals who act as secret shoppers that “police” our system and notify us when clients are charging cash, inflating their barter pricing and/or any other activity that goes against our ethics. Many businesses can do the same by monitoring the sales and service process through the eyes of the customer.

 

Go above and beyond. Exceed customer expectations. A major hotel chain once went through great lengths to return a beloved stuffed animal to a customer’s child. Not only did that customer become a strong advocate of the hotel, it also set an example to all staff of just how much they need to do to support customers with an outstanding level of service.

 

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Interview on Business RadioX

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Our own Billy Gazdik was featured on North Fulton Business Radio this Tuesday!

He spoke of the benefits of barter and how it exists to help our clients prosper and have the best, most beneficial experience in the barter industry.

Listen to the interview here: Link to the Interview

Billy Gazdik with The Barter Company, Diane Lasorda with Preferred Administrative Solutions, and David Bacigalupi with Welcomemat Services of North Atlanta

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Thank you for having us!

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