Archives for Press Releases

dr kegler

Managing a Business Doesn’t Have to Be Painful

Do you get anxious just thinking about the administration part of running your business — like managing cash flow? Do you dread it as much as a visit to the dentist? Actually, the dentist can be the perfect place to learn about managing cash flow. Dr. Clarence Kegler of Artistic Smiles has a unique method to alleviate fears about dental work as well as business worries.

Dr. Kegler manages his dentistry practice with less anxiety by using barter to exchange goods and services for some of the things he needs to run the business. For the past seven years, he has been a member of The Barter Company and has traded dental services for advertising, printing, painting, contracting, and promotional items. “I have to buy these items anyway to help run the practice,” said Dr. Kegler. “If I can get these services through barter, it’s an easy way to save cash … or use that cash in other ways to hire a new person, expand, and grow the business.”

For 12 years, Artistic Smiles has offered patients state-of-the-art dental procedures that leave patients looking and feeling great as pain-free as possible. During his years in practice, Dr. Kegler has learned that barter can take the pain away from managing his cash flow. It has also helped him grow his practice. “Once a patient comes in through barter, they become a regular patient. And, they usually bring in their family members and refer friends and neighbors who then become patients too,” explained Kegler. “Barter helps reduce the stress of running the practice and then I can focus more on my patients.” Less fear and anxiety about managing a business will give any business owner something to smile about.

Clients like Dr. Kegler at Artistic Smiles have realized the benefits of barter to their business. At The Barter Company, we’re here to help take away some of the “pain” of managing a business by offering a barter experience based on long-term client relationships, thousands of available goods and services, and barter coordinators who provide individual client service. We work hard each day to help our clients live out our motto – “barter is smarter.”

Read more
21 Years Ribbon Anniversary

Tammy celebrates 21 years with TBC!

Tammy has been with TBC since 1997, and is celebrating 21 years this June! She works as a senior broker and travel manager in the TBC office.  Congratulations Tammy on a successful career and thank you for all you do for our team and our clients! You are very loved!

You can reach her at (770) 591-4343 or by emailing tammy@barterco.comCheck out a few fun facts about Tammy below! 

tammyWhat’s your favorite thing about working at TBC? My favorite thing is working with all of the staff we have a great team and we all get along very well.

If given a chance, who would you like to be for a day? One of our office cats, they get to sleep all day.

Do you have any hidden talents?  I was a Jazzercise instructor for years and love to workout. 

If you had to eat one meal, every day for the rest of your life, what would it be? It would be some sort of an Italian dish, I love anything Italian!

Read more
support small biz

Why Celebrating Small Businesses is Important Every Day

This year, the Small Business Administration (SBA) has designated its annual Small Business Week from April 29 – May 5, 2018. During this week, the SBA recognizes outstanding entrepreneurs and small business owners through the United States. They’re also offering a virtual conference on May 1 along with Hackathons, Twitter chats, awards, and a bus tour throughout the Southeast.

Why all this attention just for small businesses? The answer is easy: more than half of all Americans either own or work for a small business, and small businesses create two out of every three new jobs in the U.S. each year.

In Georgia, the figures are equally impressive. According to the Georgia Department of Economic Development, small business in Georgia is booming. Here are some distinctions:

  • The state ranks #10 in Growth Entrepreneurship (Kauffman Foundation,2015).
  • The state also scores an “A” and ranks in the top 5 for small business friendliness (Thumbtack,2016).

Georgia has also maintained its number one standing in the nation in which to do business for five years in a row according to Site Selection Magazine – for businesses large and small.

Small businesses are also important because most provide products and/or services that larger organizations can’t or won’t produce. For example, a family-owned farmer can sell products directly to customers at a local farmers market without incurring shipping charges. The customer not only gets the produce they want at a good price, the quality tends to be better. Or, a CPA provides accounting and tax services at her small firm. Because the CPA firm is small in scale, the accountants and staff have the flexibility to spend more time with clients and develop relationships that are rare at larger firms.

As a fellow small business, The Barter Company celebrates these important companies during the SBA Small Business Week. And, if you’re interested in seeing how barter can help your small business grow, please let us know. We’re here to help you succeed.

Read more
dry cleaning

We Paid the Bill with Dry Cleaning. That’s How Barter Works.

Imagine running your business and paying bills with trade instead of cash. Many businesses in your area are doing just that, including the Mr. Cleaners stores in Acworth and Kennesaw.

“We’ve been trading with The Barter Company for 20 years now,” said Rami Darwiche, owner of both Mr. Cleaners locations. “I couldn’t be happier!”

“Dry cleaning is a competitive business, so I need every advantage available. By working with The Barter Compa-ny, I not only gain new customers through trade but those customers tell their friends who then come in as cash customers. Word of mouth through barter has helped me reach more people and increase my sales. We trade for the maintenance services and supplies I need to run my stores and we’ve taken some nice vacations!”

Mr. Cleaners is a full-service dry cleaning and laundry op-eration that offers free home and office pick up and de-livery in their service area. With more than 28 years of experience, they can handle any type of dry cleaning needs.

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343.

Read more
tac time

It’s Time to Prepare for the Taxman

Famous author Margaret Mitchell had a way with words when she said: “Death, taxes, and childbirth! There’s never any convenient time for any of them.” Certainly, many would agree. However, the tax deadline is quickly approaching – you must file by Tuesday, April 17, 2018.

This year, there has been a lot of news about tax reforms for 2018, however, taxes filed for 2017 won’t include the new changes so now is a good time to focus on getting these filed. For clients of The Barter Company, you should have received your 1099-B forms that reflect your barter activity for 2017. There won’t be any changes concerning barter in 2018 – you’ll still have to report it as taxable income just as in years past.

If you file your own personal taxes, it’s a good idea to get organized. Make sure you have all your paperwork including W-2 forms, 1099s, receipts, quarterly payments, and any other pertinent documentation. Since the tax code is complicated, working with an accountant or tax preparation firm might be a better way to handle taxes. Any tax professional will need the same paperwork so put your files in order and maintain a good tax organization system throughout the year.

Filing electronically is how many accountants and CPAs recommend businesses and individuals submit their taxes. It’s the safest and most secure way to file your taxes. It helps avoid filing mistakes, offers faster preparation, and provides quicker refunds if you’re expecting one. Most states accept electronic filing as well when you file your federal taxes. And, there is no charge to e-file either federal or state taxes. If you have to pay additional taxes, you can still file electronically and either send a check or share your bank account information with the IRS to automatically deduct the amount due.

For 2018, start reviewing the new tax code and understand how it impacts your business. There are changes to deductions that could work to your advantage or disadvantage. Again, spending time with an accountant is usually money well spent – especially when there are a number of changes.

If you need help with getting your taxes organized or finding a reliable CPA or tax preparation firm, contact The Barter Company. We have a list of barter clients that can help you prepare and file for 2017, plan for 2018, and provide tax advice for business owners and individuals.

Read more
customer loyalty

Are you Showing your Customers Some Love?

February has long been known as the month of love and this year was no exception – Valentine’s Day 2018 was projected to have had nearly $20 billion dollars in spending. With all the thoughts of “love” in the air, are you showing your customers enough attention? Do they know how important they are to your business? An excellent way to show some love is through a customer rewards program. This can be as simple or as extravagant as it needs to be to fit your organization’s needs.

Here are a few ideas to love:

  • Target your best customers and make sure they not only know about the program but want to participate. If rewarded properly, these noteworthy customers will spread the word about how great your company is. Create a customer rewards program that is straightforward and achievable.
  • Make it easy to use. An uncomplicated program is a must for customers as well as you and your staff. If it takes up a lot of time internally, it won’t be worth the effort. If your customers are tech savvy, maybe an app will work. Or, a simple punch card might be perfect. Know your customers and tailor it to their needs.
  • Have fun with it and be creative. Competitions can be fun for customers who know each other or interact on a regular basis. Just don’t get too carried away. You want to make sure your customers will use it and not be put off by too many rules or a lengthy process.
  • Offer desirable rewards that your customers will want to talk about and share what they received with their friends and family members — your future customers. If potential customers hear about the “love” you show present customers, they may be more inclined to become a customer too. People are excited to receive free items even if they’re small but cool or trendy – it’s an acknowledgement that their business is important to you.

Whatever program you select, make sure it’s trackable so you know if customers are using it and if it’s reaching the objectives you set. This will help you show your love for your customers as well as let your customers love you back.

Read more
organize

Start the New Year Right

Most of us make personal resolutions for the New Year so why not make them as business owners too? What would make your company better? One area that many offices can benefit from is to be better organized and January is a great time to tackle this effort. With the start of a New Year, there’s a spirit of wanting to start new, refresh, and clear out. Here are some tips to get started:

  1. It’s hard not to keep everything because it might be important. But most of us keep way too much paper. Begin by sorting through past years and decide what can be shredded. If you have a lot to shred, there are companies that will come to your office and shred onsite. Also purge computer files. Backup anything that needs saving but delete what doesn’t. Invest in a shared cloud storage system that can be accessed by the staff but doesn’t take up space on individual computers. You may not become a completely paperless office, but less paper makes for less clutter and less stress.
  1. Create an area for files that staff members need to reach that is easily accessible. Tidy up the office, donate old electronics, and make sure that break room is a pleasant place for staff.
  1. It could be time for you to update your accounting systems. There are many services and software systems that will automatically invoice, track payments, and record expenses. Not only will this help with organization, it could free up staff time to focus on other projects.
  1. Review if there are any documents that need to be updated or put in order, including local and state licenses or tax information. When in doubt, consult your accountant or attorney to make sure you’re current.

If this seems like an overwhelming task, get your staff involved. Create a casual “clean up” day and bring in pizza. If it’s still too much to handle, contact a professional organizer to help. There are companies and services that specialize in office organization, shredding, and IT updates. However, you accomplish it, having a more organized office to start the New Year will help get everyone on track and productive.

Read more
dave leach million dollar pic

The Barter Company Inducts Newest Million Dollar Club Member

The Barter Company, a recognized leader in the barter industry, announced today that one of its clients, Southern Marketing Entertainment, has reached the company’s million dollar club level.

Million Dollar Dave has been with TBC for 10 years, and in that time has made over $1,000,000 in sales and purchases using barter. While many companies can take 15-20 years to achieve this milestone, Southern Marketing Entertainment’s owner Dave Leach is the quickest to reach the million-dollar level status in just under 10 years!

Congratulations on this accomplishment and thank you for your years of dedication with TBC!

About The Barter Company

The Barter Company (TBC) has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit The Barter Company’s website.

 

Read more
challise & company

We paid the invoice with a haircut. That’s how barter works.

Imagine running your business and paying bills with trade instead of cash. Many businesses right here in Atlanta are doing just that, including Challise & Company hair-skin-body.

 

“We have been working with The Barter Company for about 13 years and they have really helped us grow our business,” said Carrie Cox, Vice President of the salon and spa and Senior Master Cosmetologist. Challise & Company is a full-service Aveda salon and spa located in Marietta that offers everything from hair care to nails, skin and body care, and sercvice_cutpermanent makeup.

“Through barter, we’ve been able to do more with the salon and spa than we thought possible like travel to more hair shows, advertise, provide vendor gifts, and have great IT support. We’ve also had fun! Our employee holiday party spoiled the entire staff of 18 with limo ser-vice and a great celebration! That helps boost morale and promotes teamwork and most importantly, it helps us say thank you.”
“We’ve also used barter as part of our community work to provide food and prizes to our local schools and teachers to use in their classrooms. It’s a great way to give back to the community without using cash. We couldn’t do all the things we do without barter.”
The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

 

 

 

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343

Read more