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Case Study: How Barter Helped a Company Expand Their Business

There’s nothing easy about running a company. One of the greatest challenges is managing costs especially in the competitive restaurant industry. Recently, a successful restaurant owner group turned to barter to help effectively manage their cash flow during a renovation.

The owners of Copeland’s of New Orleans two Atlanta locations have been working with The Barter Company to exchange their services with other barter clients for more than 10 years. The Atlanta location owners estimate a net cash savings of 30% on every barter transaction. They barter food and beverage from the restaurants primarily for marketing, maintenance, and repair services. This includes printing, print and broadcast media, graphic design services, plumbers, restaurant cleaning services, electrical work, roof repairs, and general supplies. They also use barter to trade for entertainment and sports tickets to use as rewards and prizes for employees and loyal customers.

About a year ago, the Copeland’s owners also used barter to renovate one of their locations and saved about $200,000 cash. The renovation included new flooring, cabinetry, lighting, signage, and an awning. In fact, the Copeland’s owners have relied on barter so much to efficiently manage their restaurants’ cash flow, they are members of The Barter Company’s Million Dollar Club.

All business owners can save cash and bring in new customers by participating in a barter network. Here are three tips on how to get your company started with barter:

  1. Identify an experienced barter network with a good track record in your area. Check out those exchanges that are members of the National Association of Trade Exchanges (NATE).
  1. Work with the exchange’s trade coordinator. A quality barter network should provide clients with an assigned customer service representative who helps clients become familiar with barter and how to navigate the barter process. Many barter networks provide technology such as apps, swipe machines, and online directories to help transactions run smoothly and seamlessly.
  1. Be patient. Step in slowly working with the barter customer service rep to “buy” and “sell” through the trade exchange. Effective bartering takes time up front but once mastered, most business owners will think of barter first before outlaying cash.
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Growing Your Small Business: What’s Next?

Most people don’t realize that approximately 98 percent of Georgia companies are considered small businesses according to the Georgia Department of Labor (source: Georgia.org). Even though the state is home to many world-class companies, it’s small businesses that keep thousands of Georgians employed and help the Peach State prosper.

Recently, the Georgia Department of Economic Development announced that Georgia was once again selected as the Number 1 state in the nation for the best business climate for the fourth year in a row by Site Selection magazine. Small businesses contribute to that attractiveness as Georgia continues to be a great place to start and grow a new business.

Did you launch a small business in the last few years? Wondering what’s next? There are excellent resources available to small business owners from start-ups to long-standing companies. Organizations throughout the state offer information, classes, and opportunities to help you grow your business regardless of what stage you’re in. Check out some of these local offerings:

  • Local chambers and business associations provide much more than networking opportunities (although those are important too). Look for classes that provide useful information about taxes, social media, etc. geared toward busy business owners.
  • The Small Business Development Center offers additional guidance. They have locations across Metro Atlanta and the State to provide in-depth educational opportunities for start-ups as well as small business owners looking to take their business to the next level. Continuing education classes are also offered in a variety of industries.
  • The Small Business Administration also provides classes and volunteers who work with business owners to help you navigate business decisions and learn how to run it efficiently and successfully. The SCORE program of the SBA matches business owners with experienced mentors who will provide one-on-one mentoring, online advice, and workshops.

As a business owner, it makes sense to look for new ways and opportunities to grow your business and utilize the resources available to you. Of course, The Barter Company is also here to help. We can help you analyze your cash flow and advise you about how barter can help you manage day-to-day cash expenses. Most importantly, remember that learning new skills will help you determine your company’s direction and maximize growth.

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Secrets to Success: Celebrating 20 Years

In 2016, The Barter Company reached our 20th year in business. And, we’ve spent the past year celebrating that milestone with events, an anniversary video, special promotions, and even earned an award from the Cobb County Chamber of Commerce as a “Top 25 Small Business of the Year.” It’s been a great year!

Since our official “birthday” was in March, we’re now a year older and we’ve closed out our anniversary celebration. Along with the fun of the past year, we also had a chance to review what helped us achieve success during the journey. Here are some reflections about 20 years of doing business.

  • It’s okay to start small. In our 20th anniversary video, The Barter Company Founder and CEO Ric Zampatti comments “when we first started out we didn’t have any technology, we didn’t have any employees, and we certainly didn’t have any money. We’ve come a long way since then.” For more clips, check out our video: https://www.youtube.com/watch?v=Sw_CR7QsH3g&t=273s
  • Client satisfaction is essential to growing a business. Providing “better than expected” customer service will keep customers coming back and help a small business grow. Then, a company can leverage those successes into other satisfied customers and continue to grow. Some of The Barter Company’s clients are still with us after 20 years.
  • Hiring and retaining the best employees. Your employees are the “face” of your company and their interaction with customers and each other will support the brand you’ve developed. Identifying people who work to support the organization and its mission should be encouraged to grow with the company and be rewarded.
  • Celebrate your milestones. We’ve had a great year looking back at our 20 years in business but it’s also helped us set goals for the next 5, 10, and 20 years. It’s fun to celebrate success and recognition builds camaraderie among the team.

We used a special 20th anniversary logo for The Barter Company during the past year, and now we’re introducing a refreshed look going forward. We’ve added our established date of 1996 into the logo to emphasize how long we’ve been bringing businesses together through barter. We’re proud to be a leader in this field and will continue to work hard each day, month, and year to serve our clients and our community. If you have any suggestions or feedback, please let us know. We look forward to hearing from you!

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We paid the invoice with a slice of pizza. That’s how barter works.

Imagine running your business and paying bills with trade instead of cash. Many businesses right here in Marietta are doing just that, including Johnny’s Pizza at the Marietta-Dallas Highway location.

Owner Mike Ford has been a client of The Barter Company for more than 11 years. He uses barter to maximize his cash flow and helps keep his restaurant running success-fully. “Barter helps us in sev-eral ways,” explained Ford. “It brings in new customers who wouldn’t normally come into the restaurant. We also use barter to pay for everyday operating expenses like repairs to the restaurant and advertising. That frees up our cash to pay for those other expenses. By using barter, I al-ways feel like I’m getting a discount and paying for it in a different way!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alterna-tive currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter ex-perience simple and smooth.

Ford said: “Their customer service is better than the other barter exchanges I’ve tried. The staff at The Barter Company makes it easy to do business with them. They’ll search around to help you find what you’re looking for. No one else does that!”

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit their website at www.thebartercompany.com or call  770-591-4343.

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The Barter Company Announces Newest Million Dollar Club Member

The Barter Company, a recognized leader in the barter industry, announced today that one of its clients, The Mad Hatter, has reached the company’s million dollar club level.

To reach the million dollar club level, a barter client must exchange goods and/or services worth at least $1 million within the 2,500-client network. The Mad Hatter has grown in to one of the largest family owned air duct and chimney service companies in the United States. The company services all of Metro Atlanta and also has a retail division that carries a full line of top quality fireplacesgrills, and gas logs.

About The Barter Company

The Barter Company (TBC) has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit The Barter Company’s website.

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We Paid The Invoice With Our Specialty Burger. That’s How Barter Works.

Barter is Smarter than you think…

Imagine running your business and paying bills with trade in-stead of cash. Many businesses right here in North Fulton are doing just that, including Houck’s Grille in Roswell.

I’ve been in the restaurant business for many years and during much of that time, I’ve used barter,” said Bill Houck, owner of Houck’s Grille. “Most recently, The Barter Company helped us with the opening of our newest restaurant. They provided a sprinkler system, window tinting, fire extinguishers, janitorial cleaning, exterminating service, and hood cleaning to make sure we hit our opening date looking great. The customer service at The Barter Company is fantastic! They’re aware of our needs and have great follow up. We couldn’t be happier!

Houcks-Mockup-10-29-15The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They pro-vide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter experience simple and smooth.

Houck said: “Barter not only helps us save cash, it’s also a great way to connect with other business people. We’ve formed some great relationships through The Barter Company that have become long-lasting customers.”

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit their website at thebartercompany.com or call (770) 591-4343. 

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Interview on Business RadioX

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Our own Billy Gazdik was featured on North Fulton Business Radio this Tuesday!

He spoke of the benefits of barter and how it exists to help our clients prosper and have the best, most beneficial experience in the barter industry.

Listen to the interview here: Link to the Interview

Billy Gazdik with The Barter Company, Diane Lasorda with Preferred Administrative Solutions, and David Bacigalupi with Welcomemat Services of North Atlanta

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Thank you for having us!

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We paid the invoice with fried chicken. That’s how barter works.

Imagine running your business and paying bills with trade rather than cash. Dozens of businesses right here in Cherokee County are doing just that, including Family Traditions Restaurant at Towne Lake.

“We’ve been a client of The Barter Company for more than 10 years,” said Family Traditions Owner Erica Dixon. “Being part of their trade network helps us pay the restaurant bills with barter instead of cash. I’ve used barter to pay for carpet cleaners, business cards, t-shirts, and even a skydiving outing for our crew! They have just about anything you need for your business and the trade coordinators do the legwork for you.”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter experience simple and smooth.

Dixon said: “With a busy restaurant, we’re always looking for ways to save time and money. The Barter Company is a really organized and reputable company that helps us manage our cash flow so we can get back in the kitchen!”

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Pets in the Workplace Can Reduce Stress and Increase Employee Interaction

Is your office pet friendly or interested in allowing employees to bring pets to the office? There’s science that supports this as a good decision. A study from Virginia Commonwealth University School of Business found that “animals in the workplace buffer stress for workers and make the job more satisfying for those who come into contact with furry friends.”

The Barter Company is home to two rescue cats Bobo and Roscoe. The office cats have been keeping employees and visitors company for four years. “We wanted to do more to promote pet adoptions and show other companies the advantages of being a pet-friendly workplace,” explained Ric Zampatti, CEO of The Barter Company. Employees take turns feeding and caring for the cats and even check on them during long weekends. The cats in return provide love and affection to everyone in the office.

As a business owner, before deciding if your company should become pet friendly, here are a few tips to consider courtesy of The Bark’s website, a national magazine for dog enthusiasts:

  1. Start off with a dog committee made up of dog owners and non-dog owners to draft a policy.
  2. Dogs must be friendly to humans and other dogs.
  3. Make sure there are readily accessible outdoor areas for dog “breaks.”
  4. Follow a dog “hire” policy where a new dog is interviewed for acceptability into the workplace.

If you’re still unsure, a good time to try this out without making a commitment is during Take Your Pet to Work Week June 20-24. This annual event, established by Pet Sitters International, encourages offices to welcome pets to the workplace for a day or the week.

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When the bill came we paid for it with a security system. That’s how barter works.

Imagine running your business and paying bills with trade rather than cash. Thousands of businesses right here in Metro Atlanta are doing just that, including Ackerman Security Systems.

“Ackerman Security has been a barter client for well over a decade. We have a long-standing relationship with e Barter Company,” explained Ackerman Security President Jim Callahan. “Their network of clients provides us with services and savings. They have an overwhelming list of products to choose from that have the stamp of approval from e Barter Company so you know it’s safe to trade with them.”ackerman

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network with highly skilled trade coordinators making the barter experience simple and smooth.

 

Callahan continues: “The Barter Company helps us each year with employee incentives and events. This saves us the hassle of searching for vendors ourselves. Their staff is very supportive and innovative with ideas to help accommodate our needs.”

Are you ready to see how barter can work for your company? Contact us today. Visit our website at www.thebartercompany.com or call (770) 591-4343.

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