Blog

Let’s Hit the High Points!

Here’s why thousands of successful business owners have joined a trade exchange:

• MORE BUSINESS

• IMPROVED CASH FLOW

• NO ACCOUNTS RECEIVABLE

• NO BAD DEBTS

• GREATER PROFITS

• VALUABLE NEW BUSINESS CONTACTS

• DISCOUNT PURCHASES

• ALTERNATIVE BUSINESS FINANCING AT LOW RATES

Trading your goods and services, empty tables, idle capacity, or excess inventory is the quickest way to improve your cash flow! Instead of spending cash for the equipment, advertising or supplies you need for your business, you can simply trade with others for what you need.  The Barter Company finds the items or services you need or want and puts the trade together for you!  You keep your cash in your bank while savings go right to the bottom line!  The Barter Company is a trade brokerage specialist.  We find the goods or services locally or in other even internationally!

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Attitudes & Tips for Successful Trading

Be flexible

Be Flexible – Barter will not always deliver exactly what you want. You may have to change vendors, try new ways to promote your business, or perhaps look into different purchasing options.

be creative

Be Creative – Look beyond the obvious and see new ways of doing things. You might find, that trade could be an even more powerful motivational tool for employees than cash bonuses. Using trade to treat employees, give to charity are just a few creative ways.

be patient

Be Patient – With barter, good things come to those who are willing to wait. Ask us and we will try to find what you need. Nine times out of ten we will get you what you want, but you may have to wait.

be quick

Be Quick –  While you must be willing to wait, you must also move quickly when something comes along that is not normally available on trade. Boats, late-model cars, desirable real estate, and other attractive high-ticket items are usually sold on the same day they are offered. Those who don’t respond quickly are often left sitting on the sidelines.

think trade

Think Trade – In the normal, everyday world you are always thinking about how you’re going to increase sales to pull in more dollars. In the barter world, the sell side is easy. Now you need to expend the same kind of time and energy on how to use your dollars. You must think trade before spending cash. You must think trade all the time.

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Basic Benefits of Barter

Business Growth

Barter Generates NEW Customers:

This allows you to expand your market and maintain your cash-paying customers. This is incremental business-customers who bypass competing businesses to do business with you.

Manufacturers/Wholesalers:

Barter Coordinates the Selling of Surplus Inventory: We negotiate for you to receive either the going price in the marketplace or your normal selling price to distributors. This allows you to maintain your current pricing integrity and upgrade your return on investment.

Barter Increases Profitability:

Barter customers pay retail prices, so you get the full value of your goods and services.

Barter Moves Excess Inventory:

Retailers must keep their inventory moving and our customers shop for the most current merchandise each season. The Barter Company will bring you buyers to move excess inventory, eliminating the advertising costs and heavy discounting otherwise needed to accomplish this.

Barter Conserves Cash:

Barter creates new customers because buyers are motivated to pay with their products or services and save cash. Simply put: if you had to make a purchase for $1000, would you rather write a check or pay with an equal amount of your product/service at its normal selling price to a new customer? Most businesses prefer to barter and conserve cash.

Increase Productivity By Filling Downtime and Unused Capacity:

Service Business: Increase billable hours! If you are not at 100% capacity 12 months a year and you can handle new customers, we can help you fill your free time with your business opportunities. And now you will have trade dollars to purchase what you need.

Hotels: Suppose you have 10 vacant rooms at $100 a night and you need a new brochure for $1000. Barter provides a way for you to buy your brochure, fill your rooms (at your cost), and maintain your cash.

Manufacturers: If you are currently operating at 90% capacity, going to 93% changes very little in the cost of production. Wouldn’t it make sense to take on a new barter customer to cover the cost of next year’s product catalog?

Networking Expands Your Customer Base:

Barter customers will bring you all the cash referrals that your present clients bring. You will gain new cash- paying customers too as long as you give your barter customers the same great services and pricing you offer everyone else.

Avoid ONE-ON-ONE Trading Hassles:

Our computerized round-robin trading system lets you use barter dollars from a transaction with one member to trade with any other member in our network and we do the collecting for you!

Get Practically Anything!

Between our clients and the clients of our sister exchanges nationwide, there’s practically nothing you can’t get with barter!

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Welcome to Our Barter Blog!

We are excited to rollout our new Barter Blog to keep you updated on upcoming events, tips to better bartering and all sorts of other useful materials! We hope to provide current TBC clients and prospective clients with the tools necessary for a beneficial barter experience. Check in weekly to see what’s going on in the wonderful world of barter!

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copelands

Running a Business Isn’t Easy, Even for The Big Easy.

Originally published in Cobb Business Journal, Our Town Magazine and Around Acworth. Click HERE to view online at Our Town Magazine.

Running a Business Isn’t Easy…Even For The Big Easy.

There’s nothing easy about running a business even if that business is modeled after the Big Easy itself, New Orleans. One of the greatest challenges is managing costs especially in the competitive restaurant industry. Bartering within a professional network can save thousands of dollars every year. Now, that’s something every business owner can get jazzed about.

For 10 years, Copeland’s of New Orleans, has been working with The Barter Company to exchange their services with other barter clients. “We estimate a net cash savings of 30% on every barter transaction,” said Bill Goudey, owner of two Copeland’s Atlanta locations. “Copeland’s does about $125,000 in barter per year, so the inflow and outflow is double that amount.”

Copeland’s of New Orleans restaurants serve New Orleans cuisine in a casual dining atmosphere. The extensive menu includes: seafood, steaks, sandwiches, burgers, and a kid’s menu.

Barter is one of the ways to make things a little easier in the restaurant business. Goudey explains: “We barter food and beverage from our restaurant primarily for marketing and repair services. That includes printing, print and broadcast media, restaurant cleaning services, supplies, general construction and maintenance services. We even use gift certificates for entertainment and dining as rewards and prizes.”

People have exchanged goods and services for centuries through a simplistic barter system. Today, barter plays an important role in the payments industry with businesses incorporating it into their system along with cash, credit, virtual payments, and loyalty cards. “Alternative currencies are trending for business,” explains Ric Zampatti, The Barter Company CEO. “More and more businesses are taking another look at barter and how it can benefit their cash flow.”

The best reason of all to use barter, according to Goudey, is “the introduction of many new clients to the business that would not otherwise visit our establishment. That and the cash savings from leveraging the barter network. Effective bartering takes time so be committed to the concept. The Barter Company’s trade coordinators work hard to help us build barter traffic and spend our dollars wisely.” The Barter Company makes it easy.

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mad hatter

Small Businesses: Don’t Watch Your Out-Of-Pocket Costs Fall Down the Rabbit Hole

Originally published in My Forsyth Magazine. Click HERE to view story on page 17.

Small Businesses: Don’t Watch Your Out-of-Pocket Costs Fall Down the Rabbit Hole

Managing out-of-pocket costs can be challenging for any small business owner. Sometimes it seems that these costs disappear down a rabbit hole just like Alice in Wonderland. Turning to the White Rabbit or Cheshire Cat won’t help. However, The Mad Hatter offers great advice on how to keep cash in your business. Kevin Sparks, owner of The Mad Hatter explains: “I use The Barter Company to help manage my out-of-pocket costs because through them I can trade my services for things the company needs and I don’t have to pay cash.”

This particular Mad Hatter is a local company specializing in chimney sweep service, air duct cleaning, dryer vent cleaning, fireplaces and fireplace accessories, and all kinds of outdoor living items from Big Green Eggs to pool supplies. For more than 10 years, The Mad Hatter and The Barter Company have worked together to manage the company’s cash flow and use trade rather than cash.

“Before I reach for my wallet, I call The Barter Company. Nine times out of ten they have a service or product I need,” said Sparks. “My trade coordinator works with me one-on-one and is very accommodating and actively seeks what I want. It’s a great concept.”

People have exchanged goods and services for centuries through a simplistic barter system. Today, barter plays an important role in the payments industry with businesses incorporating it into their system along with cash, credit, virtual payments, and loyalty cards. “Alternative currencies are trending for business,” explains Ric Zampatti, The Barter Company CEO. “More and more businesses are taking another look at barter and how it can benefit their cash flow.”

The Barter Company is a recognized leader in the barter industry with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle your transactions. TBC acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales and current barter dollar balance. For more information, please visit www.thebartercompany.com.

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six flags

Helping Owners Navigate the Ups and Downs of Running a Business

Originally published in Points North Magazine, Cobb Business Journal and The Brightside Newspaper. Click HERE to view story in Points North.

Helping Owners Navigate the Ups and Downs of Running a Business

All businesses have their ups and downs. It can be like a roller coaster. How can a business owner find the right path through all the twists and turns? One way is barter and a great example of how well barter can work is Six Flags Over Georgia & Six Flags White Water and their partnership with The Barter Company.

For more than 10 years, Six Flags Over Georgia & Six Flags White Water has worked together with The Barter Company to stretch their budget dollars further to do more for less.

Debbie McGraw, Director of Administration for the Atlanta area theme parks, describes how The Barter Company has helped. “Over the years, we’ve saved tens of thousands of dollars by using barter. We regularly use The Barter Company member businesses for transportation, employee gifts, printing,  banners and signs, and dining certificates. Instead of paying with cash, we pay in theme park tickets.”

People have exchanged goods and services for centuries through a simplistic barter system. Today, barter plays an important role in the payments industry with businesses incorporating it into their system along with cash, credit, virtual payments, and loyalty cards. “Alternative currencies are trending for business,” explains Ric Zampatti, The Barter Company CEO. “More and more businesses are taking another look at barter and how it can benefit their cash flow.”

Each year, Six Flags Over Georgia & Six Flags White Water relies on The Barter Company for items to trade that are vital to its business operations. McGraw continues: “If we need something new, I’ll ask my member service advisor. The staff at The Barter Company is very knowledgeable and always willing to assist with finding a vendor for a service we need. I highly recommend The Barter Company to any business owner looking to make their budget dollars go the extra mile.”

The Barter Company is a recognized leader in the barter industry with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle your transactions. TBC acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales and current barter dollar balance. For more information, please visit www.thebartercompany.com.

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TBC App - Whats Nearby

The Barter Company Launches New App for iPhone and Android Users

FOR IMMEDIATE RELEASE – 8/9/2012

The Barter Company Launches New App for iPhone and Android Users

Atlanta –  The Barter Company, the largest and fastest-growing barter exchange in the Southeast, announced today the launch of a free app for iPhone and Android users.  The new app, Trade Studio for The Barter Company, provides clients with a full range of interactive services.

Trade Studio for the iPhone and Android devices, is the ultimate tool for clients to access their barter account on the go. For the first time, clients can manage their up-to-the-minute account activity, find the newest clients, see businesses nearby, find goods and services available for barter and authorize barter transactions.

“At The Barter Company, we want our client’s businesses to thrive,” said Ric Zampatti, CEO.  “By developing this new app, we are putting information right in the palm of our client’s hands, allowing them access to real time information, accessing thousands of businesses that want to barter their products and/or services.”

Trade Studio for The Barter Company is available for free download from the iTunes App Store and Android Market.  To learn more about the benefits of using the app, please visit us at www.thebartercompany.com/in-news.

About The Barter Company

The Barter Company is the largest and fastest growing barter exchange in the Southeast.  As a member of The National Association of Trade Exchanges (NATE) and Barter Association National Currency (BANC), The Barter Company has developed reciprocal agreements with other barter exchanges throughout the country, giving our clients access to a wide range of products and services.  For more information on The Barter Company, please visit www.thebartercompany.com.

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barter up

The State Newspaper Article on Barter

Bartering Up as Economy Down – Businesses Embrace Trading For Goods Instead of Laying Out Cash
By KRISTY EPPLEY RUPON – April 25th 2010

Over the past 30 years, Columbia artist Jeff Donovan has bartered for artwork, tuition for his daughter’s private school, a custom-made suit and, most recently, a couple of visits to the dentist. Bartering gives Donovan a way to use his talent – instead of having to pay cash – to get things he might never buy for himself.Bartering, trading goods or services rather than charging cash, is an ancient practice. But it has gained popularity during the economic meltdown that left many short on cash but rich in talent or treasures.

Tim Whitehurst assembles soccer trophies at The Trophy & Gift Shop in Cayce, which uses The Barter Company. for some of its services. – Tracy Glantz/tglantz@thestate.com
The number of online barter ads has increased 100 percent since 2008, according to published reports. In 2008, about 250,000 North American companies conducted barter transactions worth more than $16 billion, according to the International Reciprocal Trade Association, based in Portsmouth, Va. Columbia-area businesses also are using barter – trading a meal for carpet cleaning or trophies for landscaping and painting.

Donovan, the artist, uses bartering every few years. One of his paintings titled “Handout,” an oil pastel on canvas, recently caught the eye of a dentist in the gallery where it was hanging. The gallery owner suggested a trade – painting for dental work.”I couldn’t tell you the last time I had been to a dentist, and I felt like it was time,” said Donovan, who is self-employed and has a part-time job but no health insurance. The dentist paid $325 to the gallery for the painting and gave Donovan a $325 credit at her office. He got his first cleaning last week and will go back in six months for a follow-up. “It worked out very well,” he said. “Both parties were satisfied, which is I guess the ideal.” But Donovan has had a bad experience with barter too, overpromising and failing to negotiate the terms upfront. Donovan, who also has contracting experience, traded a bathroom remodeling project for tuition. The problem? Donovan didn’t realize the extent of the project and took six months to complete a job he had promised in six weeks. Plus, he did not agree on a tuition amount before starting the project. Luckily, he ended up with three years’ of paid tuition for the job. “That one was a little hairy,” he said. “It needs to be stated upfront what each person is going to get out of the deal, and they have to agree to it willingly.”

Hennessy’s owner Sharon May barters her restaurant’s meals for coffee service, carpet cleaning and even vacation rentals as a member of Atlanta-based The Barter Company. “You don’t have the cash outlay, and then, in turn, other members come and have dinner with us,” she said. “It’s been very beneficial. You’re just trading with your neighbors.” It is not a straight trade, however. The Barter Company members get barter points for providing a service and then can use their barter points at other members’ businesses. The company has about 300 members in South Carolina and 2,000 in the Southeast. The company charges a $395 enrollment fee as well as a monthly fee and transaction fee.

Clients are provided with a tax form at the end of the year because the IRS has taxed bartered goods and services since 1982, said chief executive Ric Zampatti. The key, he said, is providing the same amount of services as you are getting in return so the taxes even out.

Gregg Pinner, who heads up the West Metro Chamber of Commerce in Cayce, gets points for letting members join his organization on barter. He had built up enough points that he was able to fully stock a recent auction with items including Atlanta Braves tickets, hotel rentals and restaurant gift certificates. “It’s a tough time out there,” Pinner said. “It gave us some cool auction items, and we didn’t have to have the manpower to go out there soliciting.”

Bartering probably won’t work everywhere, says Barter Co. executive Zampatti. For instance, a restaurant that has a waiting list every night is unlikely to strike a deal. But for a place that has some lulls, “it’s a way of filling in those gaps and earning goods,” he said. The concept seems to be catching on. The Barter Company grew 10 percent last year – even as many other companies were failing or just breaking even.

Gloria Cook, who owns The Trophy & Gift Shop in Cayce, joined the network last year. She has been building up points, providing trophies to businesses that participate in the network, such as Six Flags over Georgia. Soon, she will use her points to get some painting and landscaping done at her business and her home. “When things are tight – as they are right now – you’re not having to write out a check or hand somebody cash,” she said. “It doesn’t hurt quite so bad.”

http://www.thestate.com/2010/04/25/1259096/bartering-up-as-economy-down.html#ixzz0ndbYooOI

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cookies-by-design

Marietta Daily Journal Story “One Smart Cookie”

Marietta Daily Journal EAST COBB – When the air conditioner broke at east Cobb’s Cookies by Design in May as temperatures began to soar, owner Lisa Rish couldn’t afford to shell out extra money for costly repairs in this economy. So, she turned to the Kennesaw-based Barter Company as she previously had done when her oven, refrigerator, sink and grease trap needed to be fixed. The company ties a network of businesses together to barter their services with each other, which allows them to save money. “I didn’t have 500 plus dollars in cash to get it fixed and still be able to pay employees, taxes, bills or rent,” said Rish, who’s been using the Barter Company since 2001. “It’s very helpful when it’s something you have to have like an air conditioner.” The Barter Company’s network includes a variety of professionals, from lawyers and dentists to restaurant owners and house painters. Clients use barter dollars instead of cash in transactions. Businesses charge retail value for their goods and services in barter dollars, instead of selling them for reduced cash rates or having them go unsold. The Barter Company acts as a third-party records keeper. Barter Company President Ric Zampatti said business is up 15 percent this year. Founded in 1996, the company has 15 employees at offices in Kennesaw, Macon, Columbia, S.C., and the Gulf Coast of Florida. It has over 2,000 clients in the U.S., primarily in Georgia, Florida and South Carolina. The Barter Company’s profit comes from charging a 7.5 percent brokerage fee of the total of each client’s trades every month, said Scott Stinnett, the company’s sales vice president. In this down economy, business owners are looking for ways to save money, the company said, and can find that they save more by bartering. For the past five years Susan Smelser, owner of the Book Worm bookstore on Marietta Street in Powder Springs, has traded with Barter Company clients for such things as pressure washing, landscaping and exterminating. She said it has been invaluable in saving her money to operate her store, which sells used books. “We’ve been able to save $60,000 to $70,000 out of our pockets,” Smelser said. “And new customers recommend the store to others.” Rish, who sells a variety of cookies from her store in the Providence Square shopping center on Roswell Road, said trades are based on barter dollars and not comparable services – though she has baked more than 60 cookies before in a barter. “But you’re excited because you can use this money in trade for something,” she said. For more information about the Barter Company, visit www.barterco.com.

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