Beating Out the Big Box

Beating Out the Big Box


Your business is going along well – you have satisfied customers, sales are coming in, and you’re managing overhead. Then suddenly, a sign goes up across the street from your company that says something like “coming soon – big box store.” Immediately, you break out into a cold sweat thinking about how you will compete with one of the large national chains. Will your customers leave and shop there instead?


Before the big box store becomes a reality, take some time to examine your business operations. Here are a few key questions to help you prepare for this new competition:


  • What can your company offer customers that the big box can’t? Maybe you have the ability to locate one-of-a-kind items or produce custom-made products. The big box store will struggle to offer anything unique or hand-crafted.


  • Are you recognized for having great customer service? If not, now is the time to focus your efforts on making sure each and every customer is happy with your company. And, help them tell others about their positive experiences through online review services and social media. Most big box stores are notorious for having poor customer service.


  • What’s your USP (unique selling proposition)? This is what differentiates you from the competition – both large and small. What’s your secret weapon? It doesn’t have to be about product or price. Maybe your organization is passionate about a particular charity or you have a really cool story to tell about how your business was founded.


Don’t think you can match a big box store just on price. However, effectively managing costs and cash flow is now more important than ever. Make sure you keep an eye on administrative costs and look for ways to save money. Don’t forget how barter can help you pay for business expenses without outlaying cash. It might just help you knock that big box down a few notches!


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Troo Sale

Troo Sale 

You do not want to miss our huge inventory of amazing scarves, ponchos, tees and yoga wear!

Our collection is fun, hip, trendy and takes you from work to the gym to date night to Saturday funday and everything in between. Kids sizing also available. From our Americasmart showroom we also have house wear, knick knacks, leather goods and great giftables for Holiday shopping!! All at the wholesale pricing. Bring your kids and be prepared to shop till you drop!


Saturday, September 10 at 10am-3pm
10010 Campestral Ct. Duluth, Georgia 30097













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Going for the Gold – As an Athlete and in Business

Olympic medal

The Summer Games are here once again as all eyes turn toward Brazil to watch world-class athletes seemingly do the impossible. Some will fail but many will achieve glory – all of their stories will capture the attention of the World and inspire us.


Going for a top medal means not only being your best but challenging yourself and others on your team. Many athletes and their coaches will attest that achieving greatness in sports also transfers to greatness in the business world. There are many of the same key ingredients to success, including: focus, dedication, and teamwork.


According to a Wall Street Journal article, rowers are the athletes most likely to succeed in business after leaving the sport. The article says that the sport “requires intense teamwork which often means sacrificing personal glory and adapting to the style of others in order to achieve a final goal.” (Source: WSJ August 12, 2012)


As a leader within your company, here are a few tips on how to help bring “Athletic Glory” into your organization:

  • Identify your business goals and communicate them to everyone on the team. Make sure all team members know what the goals are and how they impact their day-to-day work.
  • Is your team dedicated to the company’s goals? If not, find ways to build loyalty. Celebrate successes and milestones. The more the team feels like they’re contributing the more they will be invested in the overall success of the organization.
  • Emphasize the importance of being part of the team – from the mailroom to the boardroom. Even with a star player, members of a team have to work together, pass the ball, and help each other to achieve success.


Here at The Barter Company, we’re celebrating our own “Glory” in 2016 as we mark our 20th Anniversary. Another milestone we achieved this year was our selection as one of the Top 25 Small Businesses in Cobb County by the Chamber of Commerce. We strive every day to focus on our clients, dedicate ourselves to providing great service, and work together to be the best we can be. It’s our way of bringing home the “Gold” to our clients. So enjoy watching the Summer Games and Go Team USA!


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Finding Innovative Ways to Manage Company Cash Flow

Finding Innovative Ways to Manage Company Cash Flow picOne of the most difficult parts of running a business is managing money. Every organization experiences the pain of being cash strapped at some point in its history. Whether it’s during the start-up phase, slow seasonal months, or increased competition, all businesses must continually keep a close eye on cash flow. Some business owners are quick to borrow when needing an infusion of cash. However, this isn’t always the best answer and with lending still tight, there are fewer options available.


If you’re concerned about your business experiencing constant financial ups-and-downs, you should examine your organization’s cash flow. Start by setting up a budget – daily, weekly or monthly – to track company expenses and revenue. Taking the time to focus on budgeting and cash flow is time well spent. A smart business owner is constantly monitoring cash flow and looking for ways to save cash and increase revenue.


Here are some ideas to think about when managing your company’s cash flow.

  • Accounts receivable. Are your customers paying on time? Make sure you don’t allow customer payments to “float” too long. In fact, it might benefit your cash flow to offer a discount of 2 or 3% for customers who pay early.
  • New business. It’s usually more cost effective to increase existing customer business than to attract new customers. However, many industries experience turnover in their customer base which requires them to always be looking for new business. In that case, maximize referrals, marketing, and promotion to help new customers find you.
  • Reduce expenses. Administrative costs should be the first place to look for cutting expenses. Is there a more cost-effective alternative to providing the basic operations of your company? Find new vendors or share expenses with another business.

Another way, often overlooked by financial experts, to conserve cash is to add barter to your payment system. By using a reputable business-to-business (B2B) trade exchange, you can pay for company expenses in barter dollars instead of cash. For example, a restaurant needs a new sign but the sign company needs a legal contract. By using a digital barter network of round robin trading, each business gets what they need and doesn’t have any outlay of cash. The Barter Company can answer any questions you have about adding barter to your payment system.


For more information about managing cash flow, check out this blog post from the Small Business Administration:



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Tickets Available on Barter!

Lakewood  Amphitheater 

Hillsong United
Tuesday, July 19th
(up to 4) Section 1 Row P
$79.00 each 
Call Bob at 404-405-9228
Georgia Dome 

Guns and Roses 
Wednesday, July 27th
(2) Club level Section 246 Row 5
$300.00 each
Call Jay at 702-997-6565
Ext 101
Verizon Wirless Amphitheater 

Gwen Stafani 
Friday, July 29th
(up to 4) Orchestra Section 2 Row N with parking
$150.00 each
(up to 4) Pit wih parking
$150.00 each
Call Bob at 404-405-9228
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family tradition

We paid the invoice with fried chicken. That’s how barter works.

Imagine running your business and paying bills with trade rather than cash. Dozens of businesses right here in Cherokee County are doing just that, including Family Traditions Restaurant at Towne Lake.

“We’ve been a client of The Barter Company for more than 10 years,” said Family Traditions Owner Erica Dixon. “Being part of their trade network helps us pay the restaurant bills with barter instead of cash. I’ve used barter to pay for carpet cleaners, business cards, t-shirts, and even a skydiving outing for our crew! They have just about anything you need for your business and the trade coordinators do the legwork for you.”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter experience simple and smooth.

Dixon said: “With a busy restaurant, we’re always looking for ways to save time and money. The Barter Company is a really organized and reputable company that helps us manage our cash flow so we can get back in the kitchen!”


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Restaurants That Want Your Business!

Here are just a few of our great restaurants that want your business! Be sure to download our free mobile app “Trade Studio for TBC” so you can use the “What’s Nearby” feature when you are out and about to find great food near you.
Available for iPhone and Droid.
Please remember:
 When dining out on barter, we require all clients leave at least an
18% cash tip. We want to be sure our restaurants are well taken care of so that we can continue to offer delicious food on trade!

All of these restaurants accept the Barter Card! 

Senor Patrons (2 locations)
Johns Creek 
3005 Old Alabama Road Ste. 200
Johns Creek, GA 30302
860 Peachtree St. Ste. H
Atlanta, GA 30308
Pepperoni's Duluth Ale House
Pepperoni’s Duluth Ale House 
2870 Peachtree Industrial Blvd STE C & D
Duluth, GA 30096
Houck’s Grille
10930 Crabapple Road
Roswell, RD 30075
Alpharetta, GA 30005
Saba (2 locations)
Emory Village
1451 Oxford Road NE
Atlanta, GA 30307
Oakhurst Village
250 Mead Road
Decatur, GA 30030
titos taqueria
Titos Taqueria
730 Indian Trail Lilburn road
Lilburn, GA 30047
3400 Around Lenox Road Ste 201
Atlanta, GA 30326
Uncle Maddios Pizza (2 locations)
Atlanta/Akers Mill
2955 Cobb Pkwy Ste.290
Atlanta 30339
745 Chastain Road NW
Kennesaw, GA 30144
Johnnys NY Style Pizza (3 locations)
3940 Cherokee St. Ste. 104
Kennesaw, GA 30144
Marietta/Dallas Hwy
3718 Dallas Hwy
Marietta, GA 30064
Hickory Flat
6124 Hickory Flat Hwy Ste. G
Canton, GA 30115
Sushi Avenue  (2 Locations)
308 W Ponce De Leon Avenue
Decatur, GA 30030
131 Sycamore Street
Decatur, GA 30030
Angelos New York Style Pizza
650 Henderson Drive
Cartersville, GA 30120
On a Roll Gourmet Sandwich Shop
2893 N. Main Street NW
Kennesaw, GA 30144
Pisano’s NY Style Pizza & Italian Kitchen
2740 Summers Street
Kennesaw, GA 30144
Coachs Cut Hoagies
140 Mark Whitefield Street
Jasper, GA 30143
Baja Fresh
250 Park Avenue West NW #102
Atlanta, GA 30313
Pepperoni’s Tavern 
4190 Old Milton Pkwy
Alpharetta, GA 30005
The Real Mandarin House 
9775-G Medlock Bridge Road
Duluth, GA 30155
Empire State Pizza & Dogs
2948 Five Forks Trickum Road
Lawrenceville, GA 30044
Cafe Intermezzo (2 locations)
4505 Ashford-Dunwoody Road
Dunwoody, Georgia 30346
1065 Peachtree Street, Suite 2
Atlanta, GA 30309
Hog and Ale Smokehouse
5450 Peachtree Parkway
Peachtree Corners, GA 30092
Park Bar
150 Walton Street
Atlanta, GA
The Rotisserie Shop 
2615 George Busbee Pkwy
Kennesaw, GA 30144
Cheeseburger Bobby’s (2 locations) 
2060 Cumming Highway 100
Canton, Ga 30114
3630 Peachtree Parkway #500
Suwanee, Ga 30024
Roy’s Royal Dogs 
3330 Cobb Pkwy NW
Suite 308
Acworth, GA 3011
2769 Chastain Meadows Pkwy #60
Marietta, GA 30066
Wild Ginger Thai 
2201 Savoy Dr.
Chamblee, GA 30341
The Original Pancake House  
5530 Windward Parkway Suite 120A
Alpharetta, GA 30004
Twisted Kitchen  
125 East Barrett Pkwy # 111
Barrett Creek Shopping Center
Marietta, GA 30066
Grand Slam Pizza 
300 West Village Dr.
Woodstock, GA 30188
Jays’s Mexican Grill 
1545 McFarland Parkway
Alpharetta, Ga 30005
Barberitos- Roswell
10779 Alpharetta Hwy
Roswell, Georgia
For a complete list of restaurants, call (770) 591-4343.
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The Rotisserie Shop 4th of July Menu

The Rotisserie Shop 

If you haven’t tried our picnic packages yet, now’s the time!

Our Picnic Packages feed 4 people and you’ll have the choice of one meat, three 16 oz. sides, a one gallon beverage, and one dessert, starting at $35!

Items are also available a la cart. For full pricing and more information visit our website at!

Call us for your catering needs or for reservations at (678) 540-8244

Keep in mind that we’ll be open on July 4th, until 4 o’clock, for pickups.

2615 George Busbee Pkwy
Kennesaw, GA 30144
Accepts Barter Card 
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Employee Spotlight: Sherry Carter

Name Sticker - Sherry

Sherry has been with TBC since 2012 as she was the Trade Coordinator in our Gulf Coast office. In November of 2014, Sherry made the big move up to Atlanta and she is now our newest Kennesaw office Trade Coordinator! She will continue to coordinate her Gulf Coast clients as well as take on new accounts in Kennesaw. She also has a beautiful 8 year old Blue Crown Conure names Bell who loves kisses, beak scratches and playing peek-a-boo. Peanut butter is a staple and she has a sweet tooth too!   You can reach Sherry at (770) 591-4343 or by emailing Check out these fun facts about Sherry:


sherry facial picWhat’s your favorite thing about working at TBC? I enjoy working with different members every day and getting to know them.  I enjoy my co-workers and the comradery we have to achieve a common goal.

How do you describe your job at TBC to other people? When I started working for TBC I asked my trainer how I should tell people what my job was and she said “I hook people up”. I describe it more of round robin by connecting businesses with other businesses they want or need.

Before working at TBC, what was the most unusual or interesting job you’ve ever had? When I was 15 my first job was working Frontier Days in Cheyenne Wyoming for 1 week and earning enough for a car down payment.

Do you have a favorite quote or mantra? – “Live Life Boldly” – Quote: “Seize the Day” – Making the most of each day I have and cherishing each success. Make a difference in my life and those around me.

If you were stuck on a deserted island what three things would you bring?  Solar powered satellite GPS phone, Solar Water Still and a Survival multipurpose tool.


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Employee Spotlight: Paula Doricchi

Name Sticker - Paula

Paula has been with TBC since 2005 and was a previous TBC client for 7. She has 2 wonderful daughters, 3 beautiful grandsons and her little Lady! What she loves more than anything is spending time with all of her babies! You can reach her at (770) 591-4343 or by emailing

Check out a few fun facts about Paula below! 

paulaWhat’s your favorite thing about working at TBC? I love who I work with and love my clients.  We are a family here and care very much about each other, as for my relationship with my clients I try to learn all I can about them and their families and have grown to love and care about them as well. 

If you could describe working at TBC in three words, what would they be? It’s an adventure!

What do you like to do when you’re not working? I love to spend time with my two Daughters and 3 grandsons, my oldest daughter Danielle and my oldest grandson Max moved to Franklin Tennessee and we love to visit them when we can it is a great place to visit.  My daughter Alycia and my two other grandsons Ryan and Myles live in Woodstock and we get to see the often and love watching them play baseball.  Never realized how much I loved little boys until them. 

What is your proudest moment at TBC? My Proudest moment at TBC was when I convinced a client to sell his Mercedes Benz on barter when all he was trying to do was to sell the tires and rims.  That was a great sale and a total shock that I convinced him!

If you were stuck on an island what three things would you bring? Water, sunscreen and my husband!


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