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Trade Shows Require Extra Planning and Imagination

The fall usually kicks off a flurry of trade show opportunities both locally and nationally. Over the years, trade shows have evolved from just showing up with a covered table and business cards to now with full-scale productions. These days, much more is expected from trade show attendees – they want to see eye-catching exhibits, large screen TVs, games and prizes, and entertainment.

While not every company has the budget for a show-stopping exhibit, here are some tips to step up your game for your next trade show:

  • Create a fun game to giveaway prizes that will be memorable. Don’t just have a basket at your booth with free pens. The game should attract attention such as spin the wheel, counting contests, or photo back drop, that allows attendees the chance to win a great prize like an iPad or cool headphones. In order to play, make sure attendees fill out a contact form or drop in a business card. Give everyone a decent prize for participating. Do spend some money on a memorable or useful giveaway with your company logo. Water bottles, bags, and gourmet food or candy can help attract attendees.
  • Make sure your exhibit staff are trained to interact with attendees and can answer questions and generate sales leads. If you only have temporary workers or shy coworkers handing out brochures, most attendees are likely to bypass your booth or throw the brochure away without a glance.
  • Exhibit Booth. Attracting trade show attendees to your booth is one of the most important parts of a successful trade show. Depending upon your product, get creative. If your product is fun and entertaining, make sure your booth is the same – add colorful lights, have matching crazy t-shirts or hats for the staff. Music can also attract attendees if it’s not too disruptive. Think what will create interest and a line at your booth. Videos are great if you have a large screen TV and it’s professional produced. Remember, attendees are potential customers so you want to make a great impression!

Every year, The Barter Company presents its annual Holiday Barter Show – this year on Saturday, November 11. In the past, we’ve had singers, circus performers, and live auction items to create a fun and entertaining day. Barter clients create their own exhibits and the ones who plan and prepare have the best response of the day. Remember, attendees come to trade shows to find out about products but also to have fun.

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How Can Barter Add to Your Company’s Success? Two 20-Year Clients Share Their Stories

Back in the mid-1990s, the internet was just getting started and The Barter Company opened its doors to a handful of clients. More than 20 years later, there are still many of those clients actively using barter to grow and manage their businesses. Here’s how two of those clients leveraged barter as part of their company’s success.

O’Brien Productions provides full-service event planning and has produced over 10,000 events throughout the Southeast since 1988 and became one of the first clients of The Barter Company in 1997. Owner Janet O’Brien explained how barter helped them grow: “Using barter helped us get the word out about our company and gain new customers. We’ve been with The Barter Company almost since the beginning and now we feel like they’re family. Their team can find us what we need and constantly sends us new barter clients.”

Regency Fine Art & Frame has been a family-owned business for more than 40 years. They offer framed col-lectable art and custom framed and matted art, including sports, music, and celebrity memorabilia. Regency Art became a client of The Barter Company in 1996 and re-mains a huge fan of the trade exchange. “We offer a va-riety of art and related services,” said Owner Lester Her-bertson. “By being an active client of The Barter Compa-ny’s network, we have access to many more customers. We mostly trade for advertising which allows us to save that cash for other areas of the business. We couldn’t be happier!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions.

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit thebartercompany.com or call 770-591-4343.

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Fall Home Maintenance & Cleaning Checklist

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Check out these helpful Fall home maintenance tips courtesy of homeadvisor.com.

Before the weather grows colder it’s important to prepare for the winter months to prevent costly damage. Below are the fall preventative home maintenance steps that every homeowner should follow.

Gutters and Downspouts

  • Clean gutters and downspouts frequently throughout fall to prevent build up of leaves and other debris. Neglected gutters can lead to wood rot problems and pest infestations, not to mention ruined gutters.
  • Be sure water is not coming down behind gutters and that all support brackets are securely in place.
  • Ensure that water drains properly and doesn’t pool. Pooling can cause damage to foundations, driveways, and walkways.

Windows and Doors

  • Change summer screens to cool weather storm windows and doors.
  • Inspect and repair any loose or damaged window or door frames.
  • Install weather stripping or caulking around windows and doors to prevent drafts and to lower heating bills.

Heating Systems

  • Replace the filter in your furnace.
  • Consider having a heating professional check your heating system to ensure optimal performance and discover minor problems before they turn into costly major repairs.
  • Clean your ducts to better your heating system’s efficiency as well as to reduce household dust and to provide relief to those with respiratory problems.

Plumbing

  • To prevent pipes freezing and bursting, ensure that the pipes are well insulated.
  • Know how to locate and turn off the water shut-off valve in case pipes do freeze.

Chimney and Fireplace

  • Call a professional in to inspect and clean your chimney. Fireplaces that are regularly used during the season should have an annual cleaning to prevent dangerous chimney fires.
  • Test your fireplace flue for a tight seal when closed.

Attic ventilation

  • Be sure attic insulation doesn’t cover vents in the eaves to prevent winter ice dams on the roof.
  • Be sure ridge vents and vents at eaves are free of plants and debris.
  • Check bird and rodent screens for attic vents to prevent any unwanted guests.

Landscape and Yardwork

  • Although grass appears to stop growing in the fall, the roots are actually growing deeper to prepare for winter. Now is the best time to fertilize and reseed your lawn.
  • Prune your trees and shrubs after the leaves turn to encourage healthy growth.
  • Trim any tree limbs that are dangerously close to power lines or the roof of your house. Heavy snow and ice can cause damage in the winter.
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Fall is in the Air

Fall-Cleanup

Fall is upon us and TBC has what you need to get your home and yard ready! 

For business contact info on these services and more ideas, call us at (770) 591-4343.

– landscaping/lawn maintenance

– pressure washing

– gutter cleaning

– chimney cleaning

– window cleaning

– carpet cleaning and MORE!

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The Barter Company’s 2017 Holiday Barter Show

Registration is now open for our annual Holiday Barter Show! Tables are limited so be sure to reserve yours today. Click here to download the booth form and call us at (770) 591-4343 with any questions.

It’s never too early to start planning for the holidays and our show is the perfect solution for business owners who have a long list of gifts to buy for – clients, friends, employees, and vendors. Employees might also be expecting a year-end or holiday bonus and our show can help you provide just that!

Each year, The Barter Company hosts a Holiday Trade Show for its entire network of clients. In 2017, the show will be held at the Metropolitan Club at 5895 Windward Parkway in Alpharetta on Saturday, November 11 from 10 to 3. This year’s show will feature a select group of barter clients that will help you complete your “to do” list for the Holidays. Find the gifts you need at the show and provide your employees with a barter gift card to shop the show themselves as a great bonus idea.

The show is open to barter clients only. For more information, please contact The Barter Company’s office at 770-591-4343. Plan to come to the Holiday Trade Show and enjoy shopping, food, fun, and entertainment and you won’t spend any cash … it’s all on barter!

 

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summer blues

A Cure for the Summertime Blues

Summer can be a perfect time for leaving town, relaxing, and slowing down. The kids are out of school and that makes the adults want to do less too. Sounds great until you realize that customers taking a break can negatively impact your sales.

Some businesses naturally have cyclical business periods like theme parks, beach resorts, ski stores, and ice cream shops. But other businesses can too. For example, an accounting firm may not be as busy in the summer and fall when most customers are not thinking about taxes. In this case, the firm’s owner has to get creative on how to bring in customers during the down times, as well as diversify their products and services, and carefully manage cash flow.

Almost all companies have slow times. Yours might be different from the accounting firm, bathing suit store or dentist. That’s why it’s important to analyze your sales figures on a weekly, monthly, and year-over-year basis. See any trends? Are there certain times that are slower than others? If so, you need to pay attention and address this open time by filling it with sales opportunities.

Here are some ideas to help ensure that your business doesn’t suffer during these slow times:

  • Promotions. The bathing suit store needs to offer special promotions and sales to potential customers who take winter cruises and early spring break shoppers. A great way to do this is through advertising. Or, email an alert to loyal customers and reward them for bringing in a friend to shop. Partner with another business that might be suffering from a slow down at the opposite time of year and offer cross referrals.
  • Diversify products/services. If you exclusively sell bathing suits you might want to offer related products in the winter such as exercise clothing to keep customers cool in the gym. If you’re a dentist run a special on teeth whitening when your appointments are light.
  • Manage cash flow. Resist the urge to spend the money that comes in during the busy times. Save it and budget to make sure you have enough to cover hard costs throughout the year such as labor which tends to be the largest business expense.

Many of The Barter Company’s clients use barter to help them through the slow times. If you have open appointments, fill them with barter customers. They will bring you barter cash that you can use on other expenses without using the money you’ve saved. Barter can also bring in new customers. If a barter customer sees the dentist and likes their service, they now have a loyal new customer who will spread the word and keep coming back – all year long.

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Register for our 2017 Barter Is Smarter Benefit Golf Tournament!

Register today for our 2017 Barter is Smarter benefit golf tournament. All proceeds go to our friends at the Pediatric Brain Tumor Foundation – GA Chapter. Our annual golf tournament provides a great day of golf, networking and support of children fighting cancer in our city. The PBTF will even have a few of the kids there to share their stories! We will have various contests and chances to win awesome door prizes.

When – Monday, October 16th

Where – St. Marlo Country Club

Get a hole-in-one and win $25,000!! $12,500 goes to you and $12,500 goes to our charity.

Register as a foursome or single by clicking HERE.

For more information, please call us at (770) 591-4343.

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Start Back-to-School Planning Today

The hot Georgia summer is in full bloom and the kids will back-to-school in less than a month! Now is the time to get them ready and we’ve got health providers ready to help save you cash! Be sure to call your trade coordinator for helpful tips and provider info at (770) 591-4343.

Some ideas for back-to-school prep include:

  • Dental (dental exams, cleanings, fillings, braces and more!)
  • Optical (eye exams, glasses, contacts, lasik and more!)
  • Hair cuts/salons
  • Clothing & backpacks

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Plan a Wedding, Birthday Party, Block Party & More on Barter!

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Planning a wedding or other event? Call us before you book anything and put more cash in your wallet. We have everything you need to make your party a fun, memorable experience! Call us for more ideas and to start planning today at (770) 591-4343.

  • balloons
  • catering
  • flowers
  • tents
  • tables & chairs
  • linens
  • jewelry
  • sunglasses
  • bounce houses
  • photo booth
  • DJs
  • videographer/photographer
  • limos and more!
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