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Father’s Day is Coming!

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TBC has gifts that are sure to make every dad feel special! Call your broker today to order certificates and for more gift ideas! (770) 591-4343

  • massage certificates
  • golf passes/memberships
  • mens clothing
  • jewelry & watches
  • high-end sunglasses
  • event tickets (call your broker for details)
  • gift baskets
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Growing Your Small Business: What’s Next?

Most people don’t realize that approximately 98 percent of Georgia companies are considered small businesses according to the Georgia Department of Labor (source: Georgia.org). Even though the state is home to many world-class companies, it’s small businesses that keep thousands of Georgians employed and help the Peach State prosper.

Recently, the Georgia Department of Economic Development announced that Georgia was once again selected as the Number 1 state in the nation for the best business climate for the fourth year in a row by Site Selection magazine. Small businesses contribute to that attractiveness as Georgia continues to be a great place to start and grow a new business.

Did you launch a small business in the last few years? Wondering what’s next? There are excellent resources available to small business owners from start-ups to long-standing companies. Organizations throughout the state offer information, classes, and opportunities to help you grow your business regardless of what stage you’re in. Check out some of these local offerings:

  • Local chambers and business associations provide much more than networking opportunities (although those are important too). Look for classes that provide useful information about taxes, social media, etc. geared toward busy business owners.
  • The Small Business Development Center offers additional guidance. They have locations across Metro Atlanta and the State to provide in-depth educational opportunities for start-ups as well as small business owners looking to take their business to the next level. Continuing education classes are also offered in a variety of industries.
  • The Small Business Administration also provides classes and volunteers who work with business owners to help you navigate business decisions and learn how to run it efficiently and successfully. The SCORE program of the SBA matches business owners with experienced mentors who will provide one-on-one mentoring, online advice, and workshops.

As a business owner, it makes sense to look for new ways and opportunities to grow your business and utilize the resources available to you. Of course, The Barter Company is also here to help. We can help you analyze your cash flow and advise you about how barter can help you manage day-to-day cash expenses. Most importantly, remember that learning new skills will help you determine your company’s direction and maximize growth.

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mothers day

Make Mom Feel Special This Mother’s Day

Mother’s Day is just around the corner and everyone’s thinking what gift to give their mothers. It’s that time of the year again when people search for items that their mothers will love as they celebrate this special occasion. The Barter Company makes it easy to find the perfect gift to make mom feel special! Come shop our showroom and pick up certificates this week. For more ideas, call (770) 591-4343.

  • Jewelry
  • Clothing
  • Sunglasses
  • Massage Certificates
  • Salon & Spa Certificates
  • Home Decor

 

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Secrets to Success: Celebrating 20 Years

In 2016, The Barter Company reached our 20th year in business. And, we’ve spent the past year celebrating that milestone with events, an anniversary video, special promotions, and even earned an award from the Cobb County Chamber of Commerce as a “Top 25 Small Business of the Year.” It’s been a great year!

Since our official “birthday” was in March, we’re now a year older and we’ve closed out our anniversary celebration. Along with the fun of the past year, we also had a chance to review what helped us achieve success during the journey. Here are some reflections about 20 years of doing business.

  • It’s okay to start small. In our 20th anniversary video, The Barter Company Founder and CEO Ric Zampatti comments “when we first started out we didn’t have any technology, we didn’t have any employees, and we certainly didn’t have any money. We’ve come a long way since then.” For more clips, check out our video: https://www.youtube.com/watch?v=Sw_CR7QsH3g&t=273s
  • Client satisfaction is essential to growing a business. Providing “better than expected” customer service will keep customers coming back and help a small business grow. Then, a company can leverage those successes into other satisfied customers and continue to grow. Some of The Barter Company’s clients are still with us after 20 years.
  • Hiring and retaining the best employees. Your employees are the “face” of your company and their interaction with customers and each other will support the brand you’ve developed. Identifying people who work to support the organization and its mission should be encouraged to grow with the company and be rewarded.
  • Celebrate your milestones. We’ve had a great year looking back at our 20 years in business but it’s also helped us set goals for the next 5, 10, and 20 years. It’s fun to celebrate success and recognition builds camaraderie among the team.

We used a special 20th anniversary logo for The Barter Company during the past year, and now we’re introducing a refreshed look going forward. We’ve added our established date of 1996 into the logo to emphasize how long we’ve been bringing businesses together through barter. We’re proud to be a leader in this field and will continue to work hard each day, month, and year to serve our clients and our community. If you have any suggestions or feedback, please let us know. We look forward to hearing from you!

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We paid the invoice with a slice of pizza. That’s how barter works.

Imagine running your business and paying bills with trade instead of cash. Many businesses right here in Marietta are doing just that, including Johnny’s Pizza at the Marietta-Dallas Highway location.

Owner Mike Ford has been a client of The Barter Company for more than 11 years. He uses barter to maximize his cash flow and helps keep his restaurant running success-fully. “Barter helps us in sev-eral ways,” explained Ford. “It brings in new customers who wouldn’t normally come into the restaurant. We also use barter to pay for everyday operating expenses like repairs to the restaurant and advertising. That frees up our cash to pay for those other expenses. By using barter, I al-ways feel like I’m getting a discount and paying for it in a different way!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alterna-tive currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter ex-perience simple and smooth.

Ford said: “Their customer service is better than the other barter exchanges I’ve tried. The staff at The Barter Company makes it easy to do business with them. They’ll search around to help you find what you’re looking for. No one else does that!”

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit their website at www.thebartercompany.com or call  770-591-4343.

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Top 5 Financial Planning Tips for Business Owners

Spring is officially here. March 20 is the first day of spring, we’ve changed the clocks to daylight savings time, and Tax Day is in four weeks. This year, taxes are due on April 18.

As a business owner, this is a good time to take stock in your organization and determine future success. While you should always know where you are financially, this is an optimal time to consider the big picture and make sure your business “house” is in order. While you’re gathering and organizing your information to file your taxes, take the time to reflect on how to best run your business so it is not only profitable for you each year but a possible lifetime investment.

Here are a five financial planning tips that new and seasoned business owners should consider:

1.    Develop a plan that takes into account your personal financial goals as well as your business goals. These should complement each other and help you build your business for personal success. Select a legal structure that suits your long-term needs. There are many options available from an LLC to a full-fledged corporation. Discuss the best option with your attorney. Which leads us to the next tip …

2.    Hire professionals. Using your cousin to do your taxes might save some money but is only a good idea if she’s a CPA. The same goes for the person setting up your company. An attorney will set up your company properly as well as help you when other contracts and paperwork are needed. Having a “team” of professional working for you might sound expensive but could save you money in the long run. It will also provide a business owner with peace of mind.

3.    Learn how to control costs and understand cash flow. Look for ways to reduce overhead and administrative costs. Also, know when your company’s cash flow may fluctuate. Your business may experience seasonal sales swings that you can anticipate and plan for. Learning about options, such as barter, can also help you sell inventory, fill appointments, and save cash during those times.

4.    Manage your taxes. Don’t let small business taxes get the better of you. Make sure you meet deadlines, make payments in full, and stay ahead of quarterly taxes to avoid paying late fees and penalties.

5.    Plan for succession. This is an important focus as businesses grow and mature. Someday, you might want to take a smaller role at your company but allow it to keep growing. Have an idea of who could run the company for you. If you don’t have anyone currently, identify someone who could grow into the position or look to hire someone who meets those qualifications. This is also a good idea in case of illness, extended vacations, or emergency family situations.

Make the time to keep your finances organized to help your business run smoothly both now and in the future. Plan accordingly and your company could provide you with solid financial performance for many years to come.

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Survey Says: Local Businesses Expecting Growth in 2017

Business chart with green bar presented by the manager, successful sustainable development

Every year, The Barter Company conducts a client satisfaction survey. It’s an important part of our customer service; to make sure we’re doing what we can to keep our clients happy with our services. In this year’s survey, we asked about business growth. Specifically, “do you expect your business to grow in 2017?” The result was that nearly 81% expected their business to grow “somewhat” or at a “high rate” in 2017. About 10 percent said they didn’t expect any change.

 

Such optimism is great news for business owners. And, is echoed in a recent national survey by the National Federation of Independent Businesses Research Foundation. In its December 2016, Small Business Optimism Index, the NFIB reported “a stratospheric 38-point jump in the number of owners who expect better business conditions.” (Click here for the NFIB’s complete report on economic trends.)

 

“Such optimism is contagious,” said Ric Zampatti, Founder and CEO of The Barter Company. “Positive financial indicators and the promise of less government regulation has provided business owners with a sense of good financial times ahead. We work with small business owners every day and they’re excited about 2017 and what it will bring in terms of new customers and growth.”

 

However, optimism should always be tempered with good business practices. Even in a time of growth and expanded opportunities, we should remain focused on running our businesses efficiently. Here are a few reminders:

 

  • Make sure customers are happy with your product and services, look for ways to improve or expand when it makes sense and will serve your customers.

 

  • Use technology to assist your business but don’t allow it to eliminate the personal touch. Customers still want the option for human interaction when needed.

 

  • Identify and work with other aligned companies to help grow your business and theirs.

 

Finally, use every cash management tool available, including barter of course, to help your business flourish, use up excess inventory, and save your cash for other business needs.

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The Barter Company Announces Newest Million Dollar Club Member

The Barter Company, a recognized leader in the barter industry, announced today that one of its clients, The Mad Hatter, has reached the company’s million dollar club level.

To reach the million dollar club level, a barter client must exchange goods and/or services worth at least $1 million within the 2,500-client network. The Mad Hatter has grown in to one of the largest family owned air duct and chimney service companies in the United States. The company services all of Metro Atlanta and also has a retail division that carries a full line of top quality fireplacesgrills, and gas logs.

About The Barter Company

The Barter Company (TBC) has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit The Barter Company’s website.

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Keeping Employees Healthy Helps Keep Businesses Healthy

Large diverse group of hospital doctors, surgeons, and nurses

The New Year is almost upon us with new resolutions for a better 2017. For many, that means a resolution to be healthier and business owners are smart to help their employees with this goal. Studies have shown that healthy employees are, in general, happier and more productive at work (Source: Business News Daily 2013).

 

In the past, providing such benefits has become nearly impossible for small to mid-sized business owners. Now, there is a solution. The Barter Company is offering a new product to its clients called BarterCo Health. The BarterCo Health card is purchased by business owners using barter dollars instead of cash. The card can then be offered to the company’s employees as a health benefit.

 

From allergy testing to yoga, The Barter Company’s BarterCo Health program offers a wide variety of health care options for business owners to offer their employees. Healthier employees mean a healthier business with fewer sick days and increased productivity as well as increased retention among employees. For more information on how this program can benefit you or your business, click here.

 

Here are some other tips for a healthier company in 2017:

 

  • Stock the breakroom with health snack alternatives and water. Healthy snacks not only help with weight control but they can increase an employees’ intake of essential vitamins, minerals, and antioxidants.

 

  • Encourage your sedentary employees to take stretch and walk breaks. A good stretch, breath of fresh air, and a walk around the block can do wonders for energy and productivity.

 

  • Offer incentives to those employees who want to lose weight, including health club memberships or a financial reward to those who meet their weight-loss goals.

 

Most of all, be supportive of employees who want to get or stay healthy. In the long run, it benefits your business as well as the individual.

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Ways to Give Thanks for a Good Year

Ways to Give Thanks for a Good Year

ways-to-give-thanks-for-a-good-year

As we start wrapping up the year, November is a good time to take stock and give thanks. At The Barter Company, we have a lot to be thankful for in 2016. We marked our 20th year in business which we couldn’t have accomplished without the wonderful clients we have. We also received recognition from the Cobb Chamber of Commerce as one of their Top 25 Small Businesses of the Year. An award for which we are very grateful.

 

Especially this year, The Barter Company is also thankful for our staff, vendors, family and friends. Having a strong network of people helps every business succeed. We count on our staff to work hard each day assisting our barter clients. They always take on new challenges and help clients find what they need on barter – no matter how tall the order!

 

Take the time this holiday season to thank your network for their support this year. No business can do it alone without lots of commitment from others. Most importantly, make sure your clients feel appreciated. Studies show that a thoughtful gift along with a hand-written note is one of the best ways to show a client you care. If you have too many customers to do this, make sure you at least send a thank you message either in an email, newsletter or card.

 

Here are a few other ways for business owners to show some “love” to their customers:

  • Feature a customer of the day on your social media. You’re thanking them and they will likely share the experience with their friends and family. This will also help you get the word out about your business.
  • Start a loyalty program for your extra special customers. Make it easy for them to earn offers and free products from your company.
  • Donate to a charity on behalf of your customers. Tie it to what they buy and donate a portion of the proceeds. This can help your business with sales as well as benefitting the charity.

 

If you’re looking to send a special gift this holiday season, The Barter Company has all kinds of gifts available for your clients and staff – even your family and friends. Our Holiday Showroom opens 10 am and will stay open until 3 pm on December 3,10, and 17. For business owners, you can even give a barter gift card to your employees to shop for themselves and families at the Holiday Showroom. It’s a great way to say thank you.

 

The Barter Company is extremely grateful to everyone who helped us have an outstanding 2016. We can’t wait to see what the New Year holds for our company, our clients, staff, family, and friends.

 

Thank you!

 

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