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back-to-school

Start Back-to-School Planning Today

The hot Georgia summer is in full bloom and the kids will back-to-school in less than a month! Now is the time to get them ready and we’ve got health providers ready to help save you cash! Be sure to call your trade coordinator for helpful tips and provider info at (770) 591-4343.

Some ideas for back-to-school prep include:

  • Dental (dental exams, cleanings, fillings, braces and more!)
  • Optical (eye exams, glasses, contacts, lasik and more!)
  • Hair cuts/salons
  • Clothing & backpacks

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Plan a Wedding, Birthday Party, Block Party & More on Barter!

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Planning a wedding or other event? Call us before you book anything and put more cash in your wallet. We have everything you need to make your party a fun, memorable experience! Call us for more ideas and to start planning today at (770) 591-4343.

  • balloons
  • catering
  • flowers
  • tents
  • tables & chairs
  • linens
  • jewelry
  • sunglasses
  • bounce houses
  • photo booth
  • DJs
  • videographer/photographer
  • limos and more!
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Case Study: How Barter Helped a Company Expand Their Business

There’s nothing easy about running a company. One of the greatest challenges is managing costs especially in the competitive restaurant industry. Recently, a successful restaurant owner group turned to barter to help effectively manage their cash flow during a renovation.

The owners of Copeland’s of New Orleans two Atlanta locations have been working with The Barter Company to exchange their services with other barter clients for more than 10 years. The Atlanta location owners estimate a net cash savings of 30% on every barter transaction. They barter food and beverage from the restaurants primarily for marketing, maintenance, and repair services. This includes printing, print and broadcast media, graphic design services, plumbers, restaurant cleaning services, electrical work, roof repairs, and general supplies. They also use barter to trade for entertainment and sports tickets to use as rewards and prizes for employees and loyal customers.

About a year ago, the Copeland’s owners also used barter to renovate one of their locations and saved about $200,000 cash. The renovation included new flooring, cabinetry, lighting, signage, and an awning. In fact, the Copeland’s owners have relied on barter so much to efficiently manage their restaurants’ cash flow, they are members of The Barter Company’s Million Dollar Club.

All business owners can save cash and bring in new customers by participating in a barter network. Here are three tips on how to get your company started with barter:

  1. Identify an experienced barter network with a good track record in your area. Check out those exchanges that are members of the National Association of Trade Exchanges (NATE).
  1. Work with the exchange’s trade coordinator. A quality barter network should provide clients with an assigned customer service representative who helps clients become familiar with barter and how to navigate the barter process. Many barter networks provide technology such as apps, swipe machines, and online directories to help transactions run smoothly and seamlessly.
  1. Be patient. Step in slowly working with the barter customer service rep to “buy” and “sell” through the trade exchange. Effective bartering takes time up front but once mastered, most business owners will think of barter first before outlaying cash.
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Father’s Day is Coming!

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TBC has gifts that are sure to make every dad feel special! Call your broker today to order certificates and for more gift ideas! (770) 591-4343

  • massage certificates
  • golf passes/memberships
  • mens clothing
  • jewelry & watches
  • high-end sunglasses
  • event tickets (call your broker for details)
  • gift baskets
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Growing Your Small Business: What’s Next?

Most people don’t realize that approximately 98 percent of Georgia companies are considered small businesses according to the Georgia Department of Labor (source: Georgia.org). Even though the state is home to many world-class companies, it’s small businesses that keep thousands of Georgians employed and help the Peach State prosper.

Recently, the Georgia Department of Economic Development announced that Georgia was once again selected as the Number 1 state in the nation for the best business climate for the fourth year in a row by Site Selection magazine. Small businesses contribute to that attractiveness as Georgia continues to be a great place to start and grow a new business.

Did you launch a small business in the last few years? Wondering what’s next? There are excellent resources available to small business owners from start-ups to long-standing companies. Organizations throughout the state offer information, classes, and opportunities to help you grow your business regardless of what stage you’re in. Check out some of these local offerings:

  • Local chambers and business associations provide much more than networking opportunities (although those are important too). Look for classes that provide useful information about taxes, social media, etc. geared toward busy business owners.
  • The Small Business Development Center offers additional guidance. They have locations across Metro Atlanta and the State to provide in-depth educational opportunities for start-ups as well as small business owners looking to take their business to the next level. Continuing education classes are also offered in a variety of industries.
  • The Small Business Administration also provides classes and volunteers who work with business owners to help you navigate business decisions and learn how to run it efficiently and successfully. The SCORE program of the SBA matches business owners with experienced mentors who will provide one-on-one mentoring, online advice, and workshops.

As a business owner, it makes sense to look for new ways and opportunities to grow your business and utilize the resources available to you. Of course, The Barter Company is also here to help. We can help you analyze your cash flow and advise you about how barter can help you manage day-to-day cash expenses. Most importantly, remember that learning new skills will help you determine your company’s direction and maximize growth.

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Make Mom Feel Special This Mother’s Day

Mother’s Day is just around the corner and everyone’s thinking what gift to give their mothers. It’s that time of the year again when people search for items that their mothers will love as they celebrate this special occasion. The Barter Company makes it easy to find the perfect gift to make mom feel special! Come shop our showroom and pick up certificates this week. For more ideas, call (770) 591-4343.

  • Jewelry
  • Clothing
  • Sunglasses
  • Massage Certificates
  • Salon & Spa Certificates
  • Home Decor

 

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Secrets to Success: Celebrating 20 Years

In 2016, The Barter Company reached our 20th year in business. And, we’ve spent the past year celebrating that milestone with events, an anniversary video, special promotions, and even earned an award from the Cobb County Chamber of Commerce as a “Top 25 Small Business of the Year.” It’s been a great year!

Since our official “birthday” was in March, we’re now a year older and we’ve closed out our anniversary celebration. Along with the fun of the past year, we also had a chance to review what helped us achieve success during the journey. Here are some reflections about 20 years of doing business.

  • It’s okay to start small. In our 20th anniversary video, The Barter Company Founder and CEO Ric Zampatti comments “when we first started out we didn’t have any technology, we didn’t have any employees, and we certainly didn’t have any money. We’ve come a long way since then.” For more clips, check out our video: https://www.youtube.com/watch?v=Sw_CR7QsH3g&t=273s
  • Client satisfaction is essential to growing a business. Providing “better than expected” customer service will keep customers coming back and help a small business grow. Then, a company can leverage those successes into other satisfied customers and continue to grow. Some of The Barter Company’s clients are still with us after 20 years.
  • Hiring and retaining the best employees. Your employees are the “face” of your company and their interaction with customers and each other will support the brand you’ve developed. Identifying people who work to support the organization and its mission should be encouraged to grow with the company and be rewarded.
  • Celebrate your milestones. We’ve had a great year looking back at our 20 years in business but it’s also helped us set goals for the next 5, 10, and 20 years. It’s fun to celebrate success and recognition builds camaraderie among the team.

We used a special 20th anniversary logo for The Barter Company during the past year, and now we’re introducing a refreshed look going forward. We’ve added our established date of 1996 into the logo to emphasize how long we’ve been bringing businesses together through barter. We’re proud to be a leader in this field and will continue to work hard each day, month, and year to serve our clients and our community. If you have any suggestions or feedback, please let us know. We look forward to hearing from you!

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We paid the invoice with a slice of pizza. That’s how barter works.

Imagine running your business and paying bills with trade instead of cash. Many businesses right here in Marietta are doing just that, including Johnny’s Pizza at the Marietta-Dallas Highway location.

Owner Mike Ford has been a client of The Barter Company for more than 11 years. He uses barter to maximize his cash flow and helps keep his restaurant running success-fully. “Barter helps us in sev-eral ways,” explained Ford. “It brings in new customers who wouldn’t normally come into the restaurant. We also use barter to pay for everyday operating expenses like repairs to the restaurant and advertising. That frees up our cash to pay for those other expenses. By using barter, I al-ways feel like I’m getting a discount and paying for it in a different way!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alterna-tive currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter ex-perience simple and smooth.

Ford said: “Their customer service is better than the other barter exchanges I’ve tried. The staff at The Barter Company makes it easy to do business with them. They’ll search around to help you find what you’re looking for. No one else does that!”

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit their website at www.thebartercompany.com or call  770-591-4343.

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Top 5 Financial Planning Tips for Business Owners

Spring is officially here. March 20 is the first day of spring, we’ve changed the clocks to daylight savings time, and Tax Day is in four weeks. This year, taxes are due on April 18.

As a business owner, this is a good time to take stock in your organization and determine future success. While you should always know where you are financially, this is an optimal time to consider the big picture and make sure your business “house” is in order. While you’re gathering and organizing your information to file your taxes, take the time to reflect on how to best run your business so it is not only profitable for you each year but a possible lifetime investment.

Here are a five financial planning tips that new and seasoned business owners should consider:

1.    Develop a plan that takes into account your personal financial goals as well as your business goals. These should complement each other and help you build your business for personal success. Select a legal structure that suits your long-term needs. There are many options available from an LLC to a full-fledged corporation. Discuss the best option with your attorney. Which leads us to the next tip …

2.    Hire professionals. Using your cousin to do your taxes might save some money but is only a good idea if she’s a CPA. The same goes for the person setting up your company. An attorney will set up your company properly as well as help you when other contracts and paperwork are needed. Having a “team” of professional working for you might sound expensive but could save you money in the long run. It will also provide a business owner with peace of mind.

3.    Learn how to control costs and understand cash flow. Look for ways to reduce overhead and administrative costs. Also, know when your company’s cash flow may fluctuate. Your business may experience seasonal sales swings that you can anticipate and plan for. Learning about options, such as barter, can also help you sell inventory, fill appointments, and save cash during those times.

4.    Manage your taxes. Don’t let small business taxes get the better of you. Make sure you meet deadlines, make payments in full, and stay ahead of quarterly taxes to avoid paying late fees and penalties.

5.    Plan for succession. This is an important focus as businesses grow and mature. Someday, you might want to take a smaller role at your company but allow it to keep growing. Have an idea of who could run the company for you. If you don’t have anyone currently, identify someone who could grow into the position or look to hire someone who meets those qualifications. This is also a good idea in case of illness, extended vacations, or emergency family situations.

Make the time to keep your finances organized to help your business run smoothly both now and in the future. Plan accordingly and your company could provide you with solid financial performance for many years to come.

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Survey Says: Local Businesses Expecting Growth in 2017

Business chart with green bar presented by the manager, successful sustainable development

Every year, The Barter Company conducts a client satisfaction survey. It’s an important part of our customer service; to make sure we’re doing what we can to keep our clients happy with our services. In this year’s survey, we asked about business growth. Specifically, “do you expect your business to grow in 2017?” The result was that nearly 81% expected their business to grow “somewhat” or at a “high rate” in 2017. About 10 percent said they didn’t expect any change.

 

Such optimism is great news for business owners. And, is echoed in a recent national survey by the National Federation of Independent Businesses Research Foundation. In its December 2016, Small Business Optimism Index, the NFIB reported “a stratospheric 38-point jump in the number of owners who expect better business conditions.” (Click here for the NFIB’s complete report on economic trends.)

 

“Such optimism is contagious,” said Ric Zampatti, Founder and CEO of The Barter Company. “Positive financial indicators and the promise of less government regulation has provided business owners with a sense of good financial times ahead. We work with small business owners every day and they’re excited about 2017 and what it will bring in terms of new customers and growth.”

 

However, optimism should always be tempered with good business practices. Even in a time of growth and expanded opportunities, we should remain focused on running our businesses efficiently. Here are a few reminders:

 

  • Make sure customers are happy with your product and services, look for ways to improve or expand when it makes sense and will serve your customers.

 

  • Use technology to assist your business but don’t allow it to eliminate the personal touch. Customers still want the option for human interaction when needed.

 

  • Identify and work with other aligned companies to help grow your business and theirs.

 

Finally, use every cash management tool available, including barter of course, to help your business flourish, use up excess inventory, and save your cash for other business needs.

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