Posts by Lauren Perkins

mothers day

Make Mom Feel Special This Mother’s Day

Mother’s Day is just around the corner and everyone’s thinking what gift to give their mothers. It’s that time of the year again when people search for items that their mothers will love as they celebrate this special occasion. The Barter Company makes it easy to find the perfect gift to make mom feel special! Come shop our showroom and pick up certificates this week. For more ideas, call (770) 591-4343.

  • Jewelry
  • Clothing
  • Sunglasses
  • Massage Certificates
  • Salon & Spa Certificates
  • Home Decor

 

Read more
Logo Idea3

Secrets to Success: Celebrating 20 Years

In 2016, The Barter Company reached our 20th year in business. And, we’ve spent the past year celebrating that milestone with events, an anniversary video, special promotions, and even earned an award from the Cobb County Chamber of Commerce as a “Top 25 Small Business of the Year.” It’s been a great year!

Since our official “birthday” was in March, we’re now a year older and we’ve closed out our anniversary celebration. Along with the fun of the past year, we also had a chance to review what helped us achieve success during the journey. Here are some reflections about 20 years of doing business.

  • It’s okay to start small. In our 20th anniversary video, The Barter Company Founder and CEO Ric Zampatti comments “when we first started out we didn’t have any technology, we didn’t have any employees, and we certainly didn’t have any money. We’ve come a long way since then.” For more clips, check out our video: https://www.youtube.com/watch?v=Sw_CR7QsH3g&t=273s
  • Client satisfaction is essential to growing a business. Providing “better than expected” customer service will keep customers coming back and help a small business grow. Then, a company can leverage those successes into other satisfied customers and continue to grow. Some of The Barter Company’s clients are still with us after 20 years.
  • Hiring and retaining the best employees. Your employees are the “face” of your company and their interaction with customers and each other will support the brand you’ve developed. Identifying people who work to support the organization and its mission should be encouraged to grow with the company and be rewarded.
  • Celebrate your milestones. We’ve had a great year looking back at our 20 years in business but it’s also helped us set goals for the next 5, 10, and 20 years. It’s fun to celebrate success and recognition builds camaraderie among the team.

We used a special 20th anniversary logo for The Barter Company during the past year, and now we’re introducing a refreshed look going forward. We’ve added our established date of 1996 into the logo to emphasize how long we’ve been bringing businesses together through barter. We’re proud to be a leader in this field and will continue to work hard each day, month, and year to serve our clients and our community. If you have any suggestions or feedback, please let us know. We look forward to hearing from you!

Read more
Johnnys-nc-copy

We paid the invoice with a slice of pizza. That’s how barter works.

Imagine running your business and paying bills with trade instead of cash. Many businesses right here in Marietta are doing just that, including Johnny’s Pizza at the Marietta-Dallas Highway location.

Owner Mike Ford has been a client of The Barter Company for more than 11 years. He uses barter to maximize his cash flow and helps keep his restaurant running success-fully. “Barter helps us in sev-eral ways,” explained Ford. “It brings in new customers who wouldn’t normally come into the restaurant. We also use barter to pay for everyday operating expenses like repairs to the restaurant and advertising. That frees up our cash to pay for those other expenses. By using barter, I al-ways feel like I’m getting a discount and paying for it in a different way!”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alterna-tive currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter ex-perience simple and smooth.

Ford said: “Their customer service is better than the other barter exchanges I’ve tried. The staff at The Barter Company makes it easy to do business with them. They’ll search around to help you find what you’re looking for. No one else does that!”

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit their website at www.thebartercompany.com or call  770-591-4343.

Read more

Top 5 Financial Planning Tips for Business Owners

Spring is officially here. March 20 is the first day of spring, we’ve changed the clocks to daylight savings time, and Tax Day is in four weeks. This year, taxes are due on April 18.

As a business owner, this is a good time to take stock in your organization and determine future success. While you should always know where you are financially, this is an optimal time to consider the big picture and make sure your business “house” is in order. While you’re gathering and organizing your information to file your taxes, take the time to reflect on how to best run your business so it is not only profitable for you each year but a possible lifetime investment.

Here are a five financial planning tips that new and seasoned business owners should consider:

1.    Develop a plan that takes into account your personal financial goals as well as your business goals. These should complement each other and help you build your business for personal success. Select a legal structure that suits your long-term needs. There are many options available from an LLC to a full-fledged corporation. Discuss the best option with your attorney. Which leads us to the next tip …

2.    Hire professionals. Using your cousin to do your taxes might save some money but is only a good idea if she’s a CPA. The same goes for the person setting up your company. An attorney will set up your company properly as well as help you when other contracts and paperwork are needed. Having a “team” of professional working for you might sound expensive but could save you money in the long run. It will also provide a business owner with peace of mind.

3.    Learn how to control costs and understand cash flow. Look for ways to reduce overhead and administrative costs. Also, know when your company’s cash flow may fluctuate. Your business may experience seasonal sales swings that you can anticipate and plan for. Learning about options, such as barter, can also help you sell inventory, fill appointments, and save cash during those times.

4.    Manage your taxes. Don’t let small business taxes get the better of you. Make sure you meet deadlines, make payments in full, and stay ahead of quarterly taxes to avoid paying late fees and penalties.

5.    Plan for succession. This is an important focus as businesses grow and mature. Someday, you might want to take a smaller role at your company but allow it to keep growing. Have an idea of who could run the company for you. If you don’t have anyone currently, identify someone who could grow into the position or look to hire someone who meets those qualifications. This is also a good idea in case of illness, extended vacations, or emergency family situations.

Make the time to keep your finances organized to help your business run smoothly both now and in the future. Plan accordingly and your company could provide you with solid financial performance for many years to come.

Read more

Survey Says: Local Businesses Expecting Growth in 2017

Business chart with green bar presented by the manager, successful sustainable development

Every year, The Barter Company conducts a client satisfaction survey. It’s an important part of our customer service; to make sure we’re doing what we can to keep our clients happy with our services. In this year’s survey, we asked about business growth. Specifically, “do you expect your business to grow in 2017?” The result was that nearly 81% expected their business to grow “somewhat” or at a “high rate” in 2017. About 10 percent said they didn’t expect any change.

 

Such optimism is great news for business owners. And, is echoed in a recent national survey by the National Federation of Independent Businesses Research Foundation. In its December 2016, Small Business Optimism Index, the NFIB reported “a stratospheric 38-point jump in the number of owners who expect better business conditions.” (Click here for the NFIB’s complete report on economic trends.)

 

“Such optimism is contagious,” said Ric Zampatti, Founder and CEO of The Barter Company. “Positive financial indicators and the promise of less government regulation has provided business owners with a sense of good financial times ahead. We work with small business owners every day and they’re excited about 2017 and what it will bring in terms of new customers and growth.”

 

However, optimism should always be tempered with good business practices. Even in a time of growth and expanded opportunities, we should remain focused on running our businesses efficiently. Here are a few reminders:

 

  • Make sure customers are happy with your product and services, look for ways to improve or expand when it makes sense and will serve your customers.

 

  • Use technology to assist your business but don’t allow it to eliminate the personal touch. Customers still want the option for human interaction when needed.

 

  • Identify and work with other aligned companies to help grow your business and theirs.

 

Finally, use every cash management tool available, including barter of course, to help your business flourish, use up excess inventory, and save your cash for other business needs.

Read more
mad hatter million

The Barter Company Announces Newest Million Dollar Club Member

The Barter Company, a recognized leader in the barter industry, announced today that one of its clients, The Mad Hatter, has reached the company’s million dollar club level.

To reach the million dollar club level, a barter client must exchange goods and/or services worth at least $1 million within the 2,500-client network. The Mad Hatter has grown in to one of the largest family owned air duct and chimney service companies in the United States. The company services all of Metro Atlanta and also has a retail division that carries a full line of top quality fireplacesgrills, and gas logs.

About The Barter Company

The Barter Company (TBC) has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. TBC provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit The Barter Company’s website.

Read more
tbc-houcks-grille-success-story-9-12

We Paid The Invoice With Our Specialty Burger. That’s How Barter Works.

Barter is Smarter than you think…

Imagine running your business and paying bills with trade in-stead of cash. Many businesses right here in North Fulton are doing just that, including Houck’s Grille in Roswell.

I’ve been in the restaurant business for many years and during much of that time, I’ve used barter,” said Bill Houck, owner of Houck’s Grille. “Most recently, The Barter Company helped us with the opening of our newest restaurant. They provided a sprinkler system, window tinting, fire extinguishers, janitorial cleaning, exterminating service, and hood cleaning to make sure we hit our opening date looking great. The customer service at The Barter Company is fantastic! They’re aware of our needs and have great follow up. We couldn’t be happier!

Houcks-Mockup-10-29-15The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They pro-vide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter experience simple and smooth.

Houck said: “Barter not only helps us save cash, it’s also a great way to connect with other business people. We’ve formed some great relationships through The Barter Company that have become long-lasting customers.”

Are you ready to see how barter can work for your company? Contact The Barter Company today. Visit their website at thebartercompany.com or call (770) 591-4343. 

Blog-Signature-20th-anniversary

Read more
family tradition

We paid the invoice with fried chicken. That’s how barter works.

Imagine running your business and paying bills with trade rather than cash. Dozens of businesses right here in Cherokee County are doing just that, including Family Traditions Restaurant at Towne Lake.

“We’ve been a client of The Barter Company for more than 10 years,” said Family Traditions Owner Erica Dixon. “Being part of their trade network helps us pay the restaurant bills with barter instead of cash. I’ve used barter to pay for carpet cleaners, business cards, t-shirts, and even a skydiving outing for our crew! They have just about anything you need for your business and the trade coordinators do the legwork for you.”

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast. They provide businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The Barter Company actively manages the network to make the barter experience simple and smooth.

Dixon said: “With a busy restaurant, we’re always looking for ways to save time and money. The Barter Company is a really organized and reputable company that helps us manage our cash flow so we can get back in the kitchen!”

Blog-Signature-20th-anniversary

Read more

Employee Spotlight: Sherry Carter

Name Sticker - Sherry

Sherry has been with TBC since 2012 as she was the Trade Coordinator in our Gulf Coast office. In November of 2014, Sherry made the big move up to Atlanta and she is now our newest Kennesaw office Trade Coordinator! She will continue to coordinate her Gulf Coast clients as well as take on new accounts in Kennesaw. She also has a beautiful 8 year old Blue Crown Conure names Bell who loves kisses, beak scratches and playing peek-a-boo. Peanut butter is a staple and she has a sweet tooth too!   You can reach Sherry at (770) 591-4343 or by emailing sherry@barterco.com. Check out these fun facts about Sherry:

 

sherry facial picWhat’s your favorite thing about working at TBC? I enjoy working with different members every day and getting to know them.  I enjoy my co-workers and the comradery we have to achieve a common goal.

How do you describe your job at TBC to other people? When I started working for TBC I asked my trainer how I should tell people what my job was and she said “I hook people up”. I describe it more of round robin by connecting businesses with other businesses they want or need.

Before working at TBC, what was the most unusual or interesting job you’ve ever had? When I was 15 my first job was working Frontier Days in Cheyenne Wyoming for 1 week and earning enough for a car down payment.

Do you have a favorite quote or mantra? – “Live Life Boldly” – Quote: “Seize the Day” – Making the most of each day I have and cherishing each success. Make a difference in my life and those around me.

If you were stuck on a deserted island what three things would you bring?  Solar powered satellite GPS phone, Solar Water Still and a Survival multipurpose tool.

Blog-Signature-20th-anniversary

Read more

Employee Spotlight: Paula Doricchi

Name Sticker - Paula

Paula has been with TBC since 2005 and was a previous TBC client for 7. She has 2 wonderful daughters, 3 beautiful grandsons and her little Lady! What she loves more than anything is spending time with all of her babies! You can reach her at (770) 591-4343 or by emailing paula@barterco.com.

Check out a few fun facts about Paula below! 

paulaWhat’s your favorite thing about working at TBC? I love who I work with and love my clients.  We are a family here and care very much about each other, as for my relationship with my clients I try to learn all I can about them and their families and have grown to love and care about them as well. 

If you could describe working at TBC in three words, what would they be? It’s an adventure!

What do you like to do when you’re not working? I love to spend time with my two Daughters and 3 grandsons, my oldest daughter Danielle and my oldest grandson Max moved to Franklin Tennessee and we love to visit them when we can it is a great place to visit.  My daughter Alycia and my two other grandsons Ryan and Myles live in Woodstock and we get to see the often and love watching them play baseball.  Never realized how much I loved little boys until them. 

What is your proudest moment at TBC? My Proudest moment at TBC was when I convinced a client to sell his Mercedes Benz on barter when all he was trying to do was to sell the tires and rims.  That was a great sale and a total shock that I convinced him!

If you were stuck on an island what three things would you bring? Water, sunscreen and my husband!

Blog-Signature-20th-anniversary

Read more