Archives for October 2017

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The Barter Company Raises $10,000 to Benefit the Pediatric Brain Tumor Foundation – GA Chapter

Click HERE to view published article.

Once again, more than $10,000 was raised by The Barter Company’s annual golf tournament to benefit the Pediatric Brain Tumor Foundation – GA Chapter. This is the fourth year the fund-raising event has exceeded the $10,000 goal. A highlight of the day for the golfers was meeting two brain tumor survivors who played along with them at St. Marlo Country Club in Duluth, GA.

“The Pediatric Brain Tumor Foundation provides financial, social and emotional support to hundreds of Georgia families who are facing some of the most difficult moments in their lives,” said Ric Zampatti, CEO of The Barter Company. “We are pleased to support their work.”

Tammy Bates, ManagingDirector of the Pediatric Brain Tumor Foundation – GA Chapter, said “We are so honored to be the recipient of The Barter Company’s generous support. We have been so fortunate and I can truly say that it makes a wonderful difference for the vulnerable young children with cancer whom we serve.”

Click HERE to view a video recap from the Benefit Golf Tournament.

About PBTF

More than 28,000 children in the United States are living with the diagnosis of a brain tumor, and 13 more cases are identified every day. The Pediatric Brain Tumor Foundation (PBTF) is the world’s largest nonprofit solely dedicated to the pediatric brain tumor community. We offer free educational resources about brain tumors, a toolkit for newly diagnosed families, college scholarships, and much more. Our mission is to CARE for families along their entire journey, find a CURE for the deadliest form of childhood cancer, and help survivors THRIVE.

Originally the Brain Tumor Foundation for Children, today the GA Chapter of the Pediatric Brain Tumor Foundation, the GA chapter is the first of now three chapters in the nation fighting together. To learn more about the Pediatric Brain Tumor Foundation for Children – GA Chapter visit curethekids.org/ga or call 404-252-4107.

About The Barter Company

The Barter Company has established itself as the leading force in the barter industry throughout the Southeast with offices in Georgia and Florida. Based in Kennesaw, GA, The Barter Company provides businesses with an alternative currency network by using barter dollars instead of cash to handle transactions. The company acts as a third-party records keeper, providing clients with monthly statements that reflect all barter purchases, sales, and current barter dollar balance. For more information, visit TheBarter Company’s website.

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Trade Shows Require Extra Planning and Imagination

The fall usually kicks off a flurry of trade show opportunities both locally and nationally. Over the years, trade shows have evolved from just showing up with a covered table and business cards to now with full-scale productions. These days, much more is expected from trade show attendees – they want to see eye-catching exhibits, large screen TVs, games and prizes, and entertainment.

While not every company has the budget for a show-stopping exhibit, here are some tips to step up your game for your next trade show:

  • Create a fun game to giveaway prizes that will be memorable. Don’t just have a basket at your booth with free pens. The game should attract attention such as spin the wheel, counting contests, or photo back drop, that allows attendees the chance to win a great prize like an iPad or cool headphones. In order to play, make sure attendees fill out a contact form or drop in a business card. Give everyone a decent prize for participating. Do spend some money on a memorable or useful giveaway with your company logo. Water bottles, bags, and gourmet food or candy can help attract attendees.
  • Make sure your exhibit staff are trained to interact with attendees and can answer questions and generate sales leads. If you only have temporary workers or shy coworkers handing out brochures, most attendees are likely to bypass your booth or throw the brochure away without a glance.
  • Exhibit Booth. Attracting trade show attendees to your booth is one of the most important parts of a successful trade show. Depending upon your product, get creative. If your product is fun and entertaining, make sure your booth is the same – add colorful lights, have matching crazy t-shirts or hats for the staff. Music can also attract attendees if it’s not too disruptive. Think what will create interest and a line at your booth. Videos are great if you have a large screen TV and it’s professional produced. Remember, attendees are potential customers so you want to make a great impression!

Every year, The Barter Company presents its annual Holiday Barter Show – this year on Saturday, November 11. In the past, we’ve had singers, circus performers, and live auction items to create a fun and entertaining day. Barter clients create their own exhibits and the ones who plan and prepare have the best response of the day. Remember, attendees come to trade shows to find out about products but also to have fun.

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